MiQ
COMMERCE
MiQ
COMMERCE
Your customer isn't in one place. Your advertising shouldn't be either
The path to purchase has never been more complex. In a landscape of fragmented data, walled-garden retail media networks, and disconnected channels, how do you see the full picture and make your investment count?
MiQ Commerce unifies the fragmented view of the consumer journey, empowering you to better plan, activate, and measure your campaigns to drive real brand growth.
Welcome to the new consumer reality: Watching, Browsing and Buying
The traditional marketing funnel is dead. To win in today's market, you need to understand the continuous loop of consumer behaviour. We've re-framed this into three core states:
- Watching: The TV ads they see, their viewership habits, and exposure to competitor messaging.
- Browsing: Their online research, lifestyle interests, and behavioural signals.
- Buying: Their real-world purchases, transaction history, and brand loyalty.
Unlike solutions that only focus on the final sale, MiQ Commerce connects all three stages, allowing you to influence the entire path to purchase.
Unrivalled intelligence, from Shopping Basket to Shopper's Wallet
Our MiQ Commerce Intelligence is powered by an unrivalled view of UK consumer spending, built on two game-changing data partnerships:
- The Shopping Basket: See exactly what’s being bought with SKU-level data from major UK retailers, covering 87% of CPG spend.
- The Shopper's Wallet: Understand where they buy with real-time transactional data from over 1.3 million UK consumers across 2,000+ retailers.
This offers an unrivalled view of the UK market, SKU-level data covering 87% of UK grocery spend, and real-time transactional data from over 1.3 million UK consumers.
Connect with your most valuable customers
MiQ Commerce helps you target customer segments using custom Shopper Audience profiling. Based on how recently they've purchased, how often they buy, and how much they spend, you can tailor your ads to reach customers when they are most likely to engage. We factor in their interactions with competitor brands to refine your targeting:
CORE CUSTOMERS
Engage your most loyal shoppers with new products and deals to maintain top spend.
RETURNING CUSTOMERS
Encourage repeat purchases with targeted product recommendations.
NEW CUSTOMERS
Win back previous buyers with timely offers and reminders.
COMPETITOR CUSTOMERS
Target shoppers loyal to your competitors to conquest and grow your market share.
Activate your strategy across the full customer journey
Retail Media Networks are a powerful tool for reaching shoppers at the point of purchase. But relying on them alone means you're operating within a walled garden, with a blind spot to the rest of the customer journey.
Our true omnichannel approach is different. We treat walled gardens as a crucial part of a bigger, connected strategy. We link the signals from your retail buys with what's happening on CTV, Display, and Social, letting us tell a continuous story and drive results against the full spectrum of your KPIs, from building awareness to measurable sales.
Actionable insights to fuel your next campaign
We don't just aim for outstanding results. We provide comprehensive cross-channel reporting that ties together your online and offline media with in-store and online product sales. By partnering with MiQ, you get insights that will inform and enhance your future campaigns, ensuring continuous improvement and success.
Get actionable insights on:
Top performing markets
Identify where your brand loyalists are concentrated
Opportunity areas
Identify where your untapped audiences are concentrated
New customer profiles
Understand the preferences and behaviours of new customers
Competitor audience overlap
Understand the audience overlap with competitors across markets
Competitor visitation
Identify where your competitors are capturing customers to inform conquesting strategy
Holistic customer view
Move beyond seeing a single transaction to understand a shopper's true loyalty and total category spend
Day-zero strategic insights
Before you spend a penny, understand your brand's share of market, competitor sales trends, and customer purchase preferences.
Sales lift measurement
Get access to point-of-sale data at a postcode sector level to accurately measure the impact of your campaigns.
Driving sales uplift with hyperlocal CTV targeting for Dr. Squatch
The male grooming market in the UK is highly competitive, and Dr. Squatch wanted to grow its awareness and drive sales uplift. MiQ partnered with Dr. Squatch, through their agency Goodstuff, to deliver an innovative, hyperlocal Connected TV (CTV) and YouTube campaign targeting retail stores.
MiQ identified underexposed audiences with its tech - combining purchase and footfall data to understand who the Dr. Squatch high potential audience and activate a hyperlocal cross-channel CTV campaign that successfully raised awareness for Dr. Squatch products in local retail stores - driving significant revenue uplift.
We were not only able to deliver a 112% average revenue uplift in targeted London stores, but also drive a 24% increase in direct-to-consumer (DTC) sales and 8.4 incremental reach to new audiences during the campaign.
Reach out to our team for more information by filling out the form.
Looking to influence the entire path to purchase?
Looking to influence the entire path to purchase?