Not your average opportunity

Our client, a large e-commerce platform with a strong presence in Germany, wanted to find new customers and re-engage old ones who’d gone off the radar. But due to fierce competition and high levels of brand saturation, this was no easy task.

Using market research and their own data management platform (DMP), our client had identified a range of target groups with different profiles and interests. But they needed to know how to reach them with the right creative to drive more sales.

They wanted a customized video ad solution to display creative messaging based on the preferences of different target groups. So, they came to us.

Not your average solutions

We took a three-pronged approach to this opportunity.

Shoppable video

We created an interactive video using data from their dynamic product feed to show off all the daily offers. The Vertical Video, specifically tailored for mobile devices, showed the important customer touchpoint on mobile.

Cross device

We needed to move across devices seamlessly, following up the high-impact brand messaging on desktop with sequential direct response retargeting on mobile.

User segmentation

We wanted to deliver the ads within the target group but still reach large numbers of customers, so we used both highly-targeted one-to-one ads and broad contextual targeting. We also used third party e-commerce data to make sure we reached users with similar interests to the customers already identified within the client’s DMP.

Not your average outcomes

• 65%+ VTR on targeted videos
• 250k daily impressions during the campaign across all target groups
• 25% increase in click-through rate (CTR) and 4% increase in VTR after an additional retargeting element.