Not your average opportunity

A well-known retailer wanted better performance for their campaigns, driving more conversions and minimizing the CPA.

They needed to know which of the people visiting their site were most likely to convert, and make sure all retargeting efforts were directed to those consumers.

Not your average solutions

The brand’s standard retargeting was only reaching users that had been on the homepage. This wasn’t precise enough.

Advanced universal pixel

Our first move was to place our advanced universal pixel on their site to get insights that would help the brand understand the full user journey.

We collected data on things like:

• Time spent on pages
• Visit frequency
• Product categories viewed
• Specific product pages viewed
• Navigation patterns.

Predictive intent model

We then put the data that we had collected into our predictive intent model, which gave us a much clearer picture of the users most likely to convert based on their browsing behavior.

To prove the value of this approach, we also helped the brand implement an A/B test between standard retargeting and our predictive intent retargeting.

Not your average outcomes

• Identified the users most likely to convert
• Drove 4x as many conversions than standard retargeting
• Produced a conversion rate that was 8x more efficient
• Reduced CPA by 79%.