LG drives a unique reach of 20m in fewer than 30 days with MiQ’s bespoke chatbot solution
See how our custom chatbot got everyone talking.

20m

Unique reach in fewer than 30 days

Silver Chatbot Solution at Adgully Datamatixx Awards 2023

60%

Of store visits within 2 days of viewing MiQ ads

Not your average opportunity

LG came to MiQ wanting to target affluent audiences for its premium TV range. They wanted to engage these customers on WhatsApp, track store visits and drive full-funnel impact. So, we created a programmatic audience targeting strategy.

Not your average solutions

We crafted an audience targeting strategy on programmatic channels that took the audience directly to LG’s WhatsApp account, and built a chatbot to personalize the user experience to drive engagement. We tracked the user journey, monitored their intent to visit LG stores and buy the range of products online.

We also did an extensive analysis on audience behavior of targeted audiences that gave LG insights on their potential customers’ online preferences.

Not your average outcomes

20m unique reach in fewer than 30 days
11% of targeted user traffic engaged with LG on WhatsApp chatbot
60% of store visits happened within 2 days of seeing MiQ ads
The campaign drove maximum sales for the LG Chennai store.

“Our WhatsApp chatbot solution yielded rich insights about our audiences, which enabled a better understanding of our consumer’s behavior in their buying journey across online and offline retail channels. We discovered that over 45% of our audience wants a demo before buying, and we were able to drive to nearby stores and better guide them in their purchase decisions.”

“We partnered with MiQ to build a chatbot solution that helped us achieve brand engagement on mobile and measure the impact on sales by tracking store visits and targeting affluent audiences for our TV range. We built the chatbot to engage users in their buying journey and provide a personalized experience.”