Not your average opportunity

RWE is a trusted multinational energy company who were looking to drive brand awareness, positioning the company as one of the world’s largest providers of green energy. They came to MiQ with the opportunity to drive this sustainable brand awareness locally and around Europe, using innovative targeting to deliver high impact and high engagement formats.

Not your average solutions

We used our High Impact Branding service to help RWE activate effectively and sustainably.

Sustainable activation

We implemented efforts to reduce our carbon emission output, without sacrificing campaign performance. Our proprietary Green Score measurement allowed us to create a greener programmatic ecosystem, cutting down on supply chain emissions throughout the campaign.

Custom sustainable energy targeting

We built bespoke in-market, audience, keyword and contextual Green private marketplace (PMP) deals to ensure audience relevance. Building customised marketing inventory lists ensured localization and scalability.

High impact creatives

Running high impact formats with the correct messaging across the right inventory ensured that we drove impactful brand awareness, outperforming viewability KPIs. Our proprietary Interscroller builds expanded the reach and engagements with RWE.

Not your average outcomes

• The campaign drove an average of 53.55% in emissions savings from forecasted to delivered across all five markets
• The campaign drove a viewability of 78% vs a 70% benchmark
• We drove an average time on site of 01:38 minutes.