Not your average opportunity

Subway wanted to drive awareness and sales for a new meal offering. They were looking to use the power of digital to reach potential customers, but also measure their success by the number of sales they made in-store. That’s where we came in.

Not your average solutions

Using our Time and Place solution, we were able to determine customers and serve them the tastiest creative.

Time and Place

We figured out who Subway’s likely customers were, and then targeted them when they were nearby an outlet. But that alone wasn’t enough.

GPS creative

We fed the digital creative with intelligence, building a real-time GPS enabled format that was served to consumers when they were near a location, showing them a map of how to get there.

Not your average outcomes

• 45% uplift for in-store visits using intelligent creatives vs display only
• 0.19% uplift in CTR by using mobile-first creative vs display only.