Client Stories/ Performance

Increasing App Installs for Bajaj Finserv with Data-Driven Strategies

Learn how we helped Bajaj Finserv, a leading financial services company in India, boosts installs and reduce cost per install (CPI) for their mobile app using data-driven programmatic.

Discover how we did it.

GOAL

Bajaj Finserv chose MiQ to drive its performance campaign to:

  • Acquire new users for its app, increase installs among their existing customers and scale up incremental installs through programmatic channels,
  • Reduce cost per install (CPI) and optimize their ad spends.
Solution

MiQ ran a unified programmatic display campaign across relevant apps & mobile web to target new high-intent audience and existing users.

  • We precision targeted users by imposing high frequency and day/time targeting which drove incremental installs at lower CPI than social,
  • We periodically tested & refreshed multiple promotional ad creatives,
  • We created a custom algorithm script to maximize installs and reduce CPI,
  • We mined deep audience insights with analysis of creative and geographic ad performance.
Results
  • 5X increase in app installs in 3 months
  • 35% reduction in cost per install (CPI) 
  • 1.5X increase in CTR
Awards and recognitions

Won GOLD at e4m Real Time Programmatic Awards in the ‘Best Effective/Measurable Campaign’ category

Won SILVER at Agency Reporter Front Benchers 2023 in the ‘Performance Marketing’ category

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Collaboration with MiQ has benefited our business. We grew our install base significantly across various product categories with precise audience targeting using custom algorithms built and implemented by MiQ.  We reduced our cost per install in comparison to social and saw a significant uptick in post-install engagement by reaching high-intent users. 

MiQ created a real-time dashboard to help us track campaign performance and gain insights to help us scale our performance with a data-driven programmatic strategy. 


Programmatic has always been seen as a upper funnel channel, but with MiQ's programmatic expertise & data capabilities and ARM Digital's support we are able to get incremental installs from DV360 for various product lines.

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We partnered with MiQ to drive business impact for Bajaj Finserv. MiQ helped us develop an interest-based targeting strategy segment wise by enriching the clients’ first-party data and testing multiple ad creatives across product categories. It was fantastic to see both of our teams working together in an agile manner to deliver outstanding results for the client and earn industry recognition.