Driving 5x more app installs for Bajaj Finserv using data-driven strategies
Discover how we helped this leading financial services company in India boost downloads and reduce cost per install (CPI) for their mobile app using data-driven programmatic.

5x

Increase in app downloads in 3 months

Gold e4m Real Time Programmatic Awards

35%

Reduction in CPI

Not your average opportunity

Bajaj Finserv chose MiQ to drive its performance campaign and achieve two primary goals. Firstly, they wanted to acquire new users for its app, increasing installations among their existing customers and scaling up incremental downloads through programmatic channels. Secondly, they wanted to reduce the CPI and optimize their ad spend.

Not your average solutions

We ran a unified programmatic display campaign across relevant ads and mobile web to target new high-intent and existing users.

Precision targeting

We used precision targeting by imposing high frequency and day/time targeting, which drove incremental installations at a lower CPI than social.

Custom algorithm and testing

We periodically tested and refreshed multiple promotional ad creatives. We also created a custom algorithm script to maximize installations and reduce CPI.

Insights

We mined deep audience insights with analysis of creative and geographic ad performance.

Not your average outcomes

5x increase in app installations in 3 months
35% reduction in CPI
1.5x increase in CTR.

“We partnered with MiQ to drive business impact for Bajaj Finserv. MiQ helped us develop an interest-based targeting strategy by enriching the client’s first-party data and testing multiple ad creatives. It was fantastic to see both of our teams working together in such an agile way to deliver outstanding results for the client, and earn industry recognition”

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