MiQ taps Camilo Salah as Vice President of Marketing for Latin America to lead strategic growth in the region

Bogota – June 16th, 2025 – MiQ, the global programmatic media partner headquartered in London, has announced the appointment of Camilo Salah as Vice President of Marketing for Latin America, reinforcing the company’s commitment to accelerating growth across the region and deepening its presence in key strategic markets.

In his new role, Camilo will oversee MiQ’s marketing strategy across Latin America, including its six core markets, Brazil among them. He will be responsible for driving brand positioning, public relations, content strategy, partnerships, and demand generation, working closely with global leadership and local Managing Directors.

With over 15 years of experience across the marketing, advertising, and technology industries, Salah brings a unique blend of creative thinking and commercial strategy to MiQ’s leadership team. He has held senior roles across Latin America, leading multicultural teams and scaling operations with a consistent focus on innovation, data, and business results.

Prior to joining MiQ, Camilo served as Managing Director for Wavemaker (GroupM/WPP) in the Andean region, where he oversaw regional operations and led integrated media and strategy teams. He was most recently the General Manager and VP of Business Development for NP Digital —the California based global agency founded by Neil Patel—where he helped expand the firm’s footprint in Colombia and Latin America, with a strong focus on performance marketing and SEO. He also held roles at Wunderman and Y&R (now VML), building a well-rounded perspective on the evolving digital landscape.

Throughout his career, he has partnered with leading global and regional brands such as Microsoft, Netflix, Colgate-Palmolive, Texaco, Mercado Libre, Rappi, Avianca, and SURA, delivering data-led, technology-powered marketing strategies designed to drive measurable impact.

Named one of the most admired media professionals in Colombia by SCOPEN in 2022/2023, Camilo has also served as a jury member at some of the industry’s most respected award shows, including the Effie Awards LATAM, the Festival of Media, and Cannes Lions’ Young Lions competition.

A graduate of the Istituto Europeo di Design in Milan, Italy and holder of an MSc in Marketing from Kingston Business School in London, UK, Camilo combines creative and media sensibility with analytical rigor. He has taught postgraduate courses in marketing at Pontificia Universidad Javeriana and served as a guest lecturer at the University of the Andes. He is also a regular columnist for publications including Diario La República, Forbes, and P&M, where he writes about topics ranging from digital transformation and emerging technologies to finance and blockchain.

"Camilo Salah is an outstanding professional with deep experience in digital media, which makes him uniquely equipped to convey MiQ’s message with clarity and impact. His background in media agencies gives him a strong understanding of how they operate and collaborate with media owners, technology partners, and advertisers.” Said Eric Tourtel, CEO of MiQ Latin America.

Commenting on his new role, Camilo Salah added:

“I’m excited to join MiQ at a time of rapid momentum for the ad-tech and programmatic space across Latin America. As brands seek smarter, more actionable ways to connect with their audiences, the convergence of data, advertising, and technology is more powerful than ever. MiQ has built a truly differentiated global platform, and I’m honored to help shape and amplify that vision throughout the region.”

About MiQ

MiQ is a global programmatic media partner, offering technology and data-driven solutions to help brands and agencies make informed decisions, optimize campaigns, and drive ROI. Founded in 2010 in the UK, MiQ now operates in over 20 countries with 36 offices worldwide. Its unique approach combines data science, artificial intelligence, and proprietary technology to deliver custom, results-focused advertising strategies. As an agnostic and strategic partner, MiQ supports some of the world’s most demanding advertisers in navigating today’s complex digital landscape.