Leveraging macro trends to help CMC Markets align their programmatic with stock prices
How our data experts helped CMC Markets understand the correlation between stock volume and website conversions.
Leveraging macro trends to help CMC Markets align their programmatic with stock prices
How our data experts helped CMC Markets understand the correlation between stock volume and website conversions.
Industry
FinanceService
PerformanceNot your average opportunity
CMC Markets are experts at reading the stock market, helping their clients make smart investments using their online platform. However, they wanted to know if the changes they see everyday in stock prices affect the number of people visiting the CMC website and signing up.
Not your average solutions
We let our data experts loose on CMC Markets’ third party finance data to create a bespoke solution.
Custom workflow
Our data experts built a custom data ingestion input and output workflow that would show the correlation between stock volume and website conversions. Using this workflow, our analysts were able to calculate the correlation between total conversions and the daily stock volume for each stock.
Activation plan
With these insights, we designed a media activation plan to increase the number of accounts opened for CMC Markets, while also reducing their CPA.
Not your average outcomes
- 60% lower CPA than before
- Discovered +0.52 correlation between stock volume for Telstra and Total Finance Sync conversion.
“By being able to understand and quickly activate our media based on the data correlation between stock prices and conversions, we’ve been able to focus our marketing efforts on reaching the most valuable customers, which drives great business value.”
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