Content policies apply to ad creatives, landing pages, any inventory, or other content connected to advertising transactions. Ads must be distinguishable from a publisher’s content and cannot be content or links on a publisher’s site
The following content is prohibited: hate speech, defamation, tobacco, explosives and weapons, nudity, pornography, obscenity, references to sex or sexuality, illegal and recreational drugs, illegal pharmaceuticals or paraphernalia, illegal activities, violence, profanities, morally reprehensible content, piracy, misappropriation of copyright, trademark, trade secret, or patent, counterfeit goods, government forms or services, dangerous or derogatory content, shocking content, sensitive events, animal cruelty, malware, spyware, autodownloads, auto-redirect, content that interferes with navigation or with other ads, unusual CTR, deceptive content that intends to, or does, induce user action through misleading appearance or behaviour, fake hyperlinks, content resembling Windows, Unix or Mac dialogue boxes, fake interactivity, free gifts, links to quizzes and surveys, misleading claims, content enabling dishonest behaviour, content which attempts to reveal a user’s sensitive characteristics and/or attempts to exploit these, or which could be viewed to discriminate, embarrass, offend or otherwise cause a legal or significant impact on a user.
The following content is restricted and may serve only under specific conditions: gambling, pharmaceuticals, alcohol, coupons built into creatives or exclusive offers for recipients of an ad, party-political/electioneering/referendum messages.
Content policies apply to ad creatives, landing pages, any inventory, or other content connected to advertising transactions. Ads must be distinguishable from a publisher’s content and cannot be content or links on a publisher’s site
The following content is prohibited: hate speech, defamation, tobacco, explosives and weapons, nudity, pornography, obscenity, references to sex or sexuality, illegal and recreational drugs, illegal pharmaceuticals or paraphernalia, illegal activities, violence, profanities, morally reprehensible content, piracy, misappropriation of copyright, trademark, trade secret, or patent, counterfeit goods, government forms or services, dangerous or derogatory content, shocking content, sensitive events, animal cruelty, malware, spyware, autodownloads, auto-redirect, content that interferes with navigation or with other ads, unusual CTR, deceptive content that intends to, or does, induce user action through misleading appearance or behaviour, fake hyperlinks, content resembling Windows, Unix or Mac dialogue boxes, fake interactivity, free gifts, links to quizzes and surveys, misleading claims, content enabling dishonest behaviour, content which attempts to reveal a user’s sensitive characteristics and/or attempts to exploit these, or which could be viewed to discriminate, embarrass, offend or otherwise cause a legal or significant impact on a user.
The following content is restricted and may serve only under specific conditions: gambling, pharmaceuticals, alcohol, coupons built into creatives or exclusive offers for recipients of an ad, party-political/electioneering/referendum messages.
The following recommendations apply to creatives of any type:
• Creative images must be clear, recognizable, relevant and must not contain illegible text
• Low-quality images are not allowed; this includes, but it is not limited to, crowded images with too many visual objects in one creative, blurry, distorted, low-resolution, pixelated, smudged or stretched images
• Images that are sideways, upside down or that don’t occupy the entire space of the chosen image size are not allowed
• All creatives with partially black, white, or transparent backgrounds must include a visible border of a contrasting color to the majority background color of the creative
• Strobing, flashing backgrounds, or otherwise distracting images are not allowed
• Ads may not play sound automatically and audio must be user-initiated on click. Users must have the option to mute all audio in the ad
• Ads may play video automatically, as long as the audio is muted
• All sound and animation (including video) must stop upon the exit click
• Auto-expansion, pop-up, pop-unders, timed or intermittent pop-ups, mock system warnings and pages that automatically initiate a survey or a download are prohibited
• Creatives might not automatically refresh or cause the entire webpage to refresh
• All creatives must open in a new tab or window and should not navigate away from the publisher’s page
• The landing page should not forcefully redirect the user to other pages or content
• It’s recommended that the language of the landing page match the language of the creative
• Each creative and landing page must have one identical and recognized brand/product offering associated with them
• Creatives should not rotate brands
• All creatives must contain sufficient brand notification and their branding must not be obfuscated (too small, too faint). At least one of the three things below must be included:
◦ a clearly identifiable logo: if the only branding is the logo, that exact logo must also be on the landing page
◦ a landing page URL: if the only branding on the creative is a landing page URL, that URL must be the URL the creative has as its landing page
◦ a distinct brand name: if the only branding on the creative is a distinct brand name, the brand name must not be an actual word and when it appears on the creative it cannot be confused for other, non-branded text
• Prior to running on any inventory, all creatives must pass an audit process to check technical and content criteria, and evaluate them against the requirements of our sellers. Impression capping, geo-targeting or similar blocking technology set outside our platform will interfere with the audit process and must be removed while the creatives are being audited
• The click-through URLs of all creatives must lead to landing pages that are crawlable by Google bots
• The duration of animated ads must be 30 seconds maximum
• The number of cookies set per creative must be 25 maximum
• The number of HTTP/HTTPS (fourth party) calls per creative must be 100 maximum
• The total ad download size of non-video creatives should not exceed 4MB
• Third-party creatives must not exceed 40% of the CPU capacity of a user’s device. Common causes of high CPU use are continued animation, heavy animation sequences, and animation that surpasses the 30-second limit
• Flash creatives and/or any Flash content, including Flash-based pixels, are not allowed
• Creatives may not use locally shared object (LSO) technologies or device fingerprints for purposes of online behavioral advertising, ad delivery, reporting, or multi-site advertising. LSOs include: Flash cookies, browser helper objects and HTML5 Local Storage. Prohibited uses include, but are not limited to: storing user IDs, interest segments, user browsing history, or other unique user data
• All creatives must be free of applications including, but not limited to, ActiveX, viruses, exit pops, spyware, and malware
• Creative coding may not use cross-domain scripting or set, read, write, modify or delete cookies in unapproved domains
• HTML5 ads must include a <!DOCTYPE html> declaration and must contain a <html>, <head> and <body> tag. Ad dimensions must match the placement dimensions to prevent distortions, and should have an ad size <meta> tag within the <head> tag. General guidance and specifications for ad designers and creative technologists can be found here
• All creatives must be SSL compliant and all calls made within the ads must be SSL-enabled. This includes all assets, trackers, ad responses and fourth-party calls to other technologies within the ad unit. All servers involved require full SSL certification. Note that the landing page is the only part of an ad that does not need to be secure
The following recommendations apply to creatives of any type:
• Creative images must be clear, recognizable, relevant and must not contain illegible text
• Low-quality images are not allowed; this includes, but it is not limited to, crowded images with too many visual objects in one creative, blurry, distorted, low-resolution, pixelated, smudged or stretched images
• Images that are sideways, upside down or that don’t occupy the entire space of the chosen image size are not allowed
• All creatives with partially black, white, or transparent backgrounds must include a visible border of a contrasting color to the majority background color of the creative
• Strobing, flashing backgrounds, or otherwise distracting images are not allowed
• Ads may not play sound automatically and audio must be user-initiated on click. Users must have the option to mute all audio in the ad
• Ads may play video automatically, as long as the audio is muted
• All sound and animation (including video) must stop upon the exit click
• Auto-expansion, pop-up, pop-unders, timed or intermittent pop-ups, mock system warnings and pages that automatically initiate a survey or a download are prohibited
• Creatives might not automatically refresh or cause the entire webpage to refresh
• All creatives must open in a new tab or window and should not navigate away from the publisher’s page
• The landing page should not forcefully redirect the user to other pages or content
• It’s recommended that the language of the landing page match the language of the creative
• Each creative and landing page must have one identical and recognized brand/product offering associated with them
• Creatives should not rotate brands
• All creatives must contain sufficient brand notification and their branding must not be obfuscated (too small, too faint). At least one of the three things below must be included:
◦ a clearly identifiable logo: if the only branding is the logo, that exact logo must also be on the landing page
◦ a landing page URL: if the only branding on the creative is a landing page URL, that URL must be the URL the creative has as its landing page
◦ a distinct brand name: if the only branding on the creative is a distinct brand name, the brand name must not be an actual word and when it appears on the creative it cannot be confused for other, non-branded text
• Prior to running on any inventory, all creatives must pass an audit process to check technical and content criteria, and evaluate them against the requirements of our sellers. Impression capping, geo-targeting or similar blocking technology set outside our platform will interfere with the audit process and must be removed while the creatives are being audited
• The click-through URLs of all creatives must lead to landing pages that are crawlable by Google bots
• The duration of animated ads must be 30 seconds maximum
• The number of cookies set per creative must be 25 maximum
• The number of HTTP/HTTPS (fourth party) calls per creative must be 100 maximum
• The total ad download size of non-video creatives should not exceed 4MB
• Third-party creatives must not exceed 40% of the CPU capacity of a user’s device. Common causes of high CPU use are continued animation, heavy animation sequences, and animation that surpasses the 30-second limit
• Flash creatives and/or any Flash content, including Flash-based pixels, are not allowed
• Creatives may not use locally shared object (LSO) technologies or device fingerprints for purposes of online behavioral advertising, ad delivery, reporting, or multi-site advertising. LSOs include: Flash cookies, browser helper objects and HTML5 Local Storage. Prohibited uses include, but are not limited to: storing user IDs, interest segments, user browsing history, or other unique user data
• All creatives must be free of applications including, but not limited to, ActiveX, viruses, exit pops, spyware, and malware
• Creative coding may not use cross-domain scripting or set, read, write, modify or delete cookies in unapproved domains
• HTML5 ads must include a <!DOCTYPE html> declaration and must contain a <html>, <head> and <body> tag. Ad dimensions must match the placement dimensions to prevent distortions, and should have an ad size <meta> tag within the <head> tag. General guidance and specifications for ad designers and creative technologists can be found here
• All creatives must be SSL compliant and all calls made within the ads must be SSL-enabled. This includes all assets, trackers, ad responses and fourth-party calls to other technologies within the ad unit. All servers involved require full SSL certification. Note that the landing page is the only part of an ad that does not need to be secure
MiQ adheres to the LEAN program, an IAB initiative that aims to improve consumer experience and give users control of their privacy whilst reducing the use of ad-blocking technologies.
The principles of the programs are:
• L: Lightweight (ads)
• E: Encryption (HTTPS)
• A: Allowing Choice (adChoices, Transparency & Consent Framework)
• N: Non-invasive ads (Coalition for Better Ads)
MiQ supports and recommends the adoption of LEAN principles across the industry, and is certified for the IAB UK Gold Standard and the EDAA Trust Seal, which are industry-wide programs that reference LEAN.
All creatives served by MiQ are SSL-compliant and all the calls made within the ads are SSL-enabled. This includes all assets, trackers, ad responses and fourth-party calls to other technologies within the ad unit. All servers involved have full SSL certification.
As an EDAA participating company, MiQ only serves creatives that use the YourAdChoices icon. By clicking on the icon, users can access information about when and how data regarding their online interest is collected and used for online behavioural advertising (OBA) and by which companies. YourAdChoices icon also gives consumers control over the ads that use information about their interest as provides the ability to opt-out of the online behavioural ads from some or all the participating companies.
We actively encourage acknowledgment of the Better Ads Standards developed by the Coalition for Better Ads following a comprehensive consumer research.
The following ad experiences fall beneath a threshold of consumer acceptability and the above standards. MiQ recommends alternative ad types or formats.
Desktop Web
pop-up ads, auto-playing video ads with sound, prestitial ads with countdown, large sticky ads
Mobile Web
pop-up ads, prestitial ads, ad density higher than 30%, flashing animated ads, auto-playing video ads with sound, postitial ads with countdown, full-screen scrollover ad, large sticky ads
Short-Form Video
long pre-roll ads that can’t be skipped, mid-roll ads, large display ads
Mobile App
interruptive interstitials, interruptive video interstitials, non-skippable video interruptive interstitials, video interstitials when opening an app
MiQ adheres to the LEAN program, an IAB initiative that aims to improve consumer experience and give users control of their privacy whilst reducing the use of ad-blocking technologies.
The principles of the programs are:
• L: Lightweight (ads)
• E: Encryption (HTTPS)
• A: Allowing Choice (adChoices, Transparency & Consent Framework)
• N: Non-invasive ads (Coalition for Better Ads)
MiQ supports and recommends the adoption of LEAN principles across the industry, and is certified for the IAB UK Gold Standard and the EDAA Trust Seal, which are industry-wide programs that reference LEAN.
All creatives served by MiQ are SSL-compliant and all the calls made within the ads are SSL-enabled. This includes all assets, trackers, ad responses and fourth-party calls to other technologies within the ad unit. All servers involved have full SSL certification.
As an EDAA participating company, MiQ only serves creatives that use the YourAdChoices icon. By clicking on the icon, users can access information about when and how data regarding their online interest is collected and used for online behavioural advertising (OBA) and by which companies. YourAdChoices icon also gives consumers control over the ads that use information about their interest as provides the ability to opt-out of the online behavioural ads from some or all the participating companies.
We actively encourage acknowledgment of the Better Ads Standards developed by the Coalition for Better Ads following a comprehensive consumer research.
The following ad experiences fall beneath a threshold of consumer acceptability and the above standards. MiQ recommends alternative ad types or formats.
Desktop Web
pop-up ads, auto-playing video ads with sound, prestitial ads with countdown, large sticky ads
Mobile Web
pop-up ads, prestitial ads, ad density higher than 30%, flashing animated ads, auto-playing video ads with sound, postitial ads with countdown, full-screen scrollover ad, large sticky ads
Short-Form Video
long pre-roll ads that can’t be skipped, mid-roll ads, large display ads
Mobile App
interruptive interstitials, interruptive video interstitials, non-skippable video interruptive interstitials, video interstitials when opening an app
The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape
1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum
1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum
• Each .zip file must contain:
◦ a single .html file located in the root of the .zip file and not in a subfolder
◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)
◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files
• HTML5 creatives can be built using the methods and tools referenced below:
• Each .zip file must be assessed against coding and technical errors by using:
◦ the Workspace Validator to check compatibility and general requirements
◦ the validation messages to identify and fix any issues
The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead
1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum
2.1.1 Video
• File type:
◦ Hosted: .mp4
◦ Third-party:
· .mp4 (required)
· .webm (recommended)
· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)
• File size:
◦ Hosted: 250 MB maximum
◦ Third-party: 10 MB maximum size for transcoded serving files
• Dimensions:
◦ Horizontal (landscape)
· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
◦ Vertical (portrait)
· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920
• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed
2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
2.1.3 Companion
• File type:
◦ Image: .jpg, .png, .gif
◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed
2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended
Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives
• File type: .mp4
• File size: 250 MB maximum
• Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended
• Length: 15 or 30 seconds
• Video codec: H.264
• Video bit rate: 2000 kbps minimum
• Video frame rate: 23.98 or 29.97
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
• Tag format:
◦ VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors
◦ VPAID and MRAID are not supported
• Skippability: skippable videos are not supported
• Landing page URL: required
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 10 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Main image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Mobile image (Yahoo DSP only):
◦ File type: .jpg, .png
◦ File size:
· 1200 KB maximum
◦ Dimensions:
· 627 x 627 minimum
· 1999 x 1999 maximum
◦ Aspect ratio: 1:1
◦ Design: images should not contain text, brand name or logo
• Landing page URL: 1024 characters maximum
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 10 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Main image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Mobile image (Yahoo DSP only):
◦ File type: .jpg, .png
◦ File size:
· 1200 KB maximum
◦ Dimensions:
· 627 x 627 minimum
· 1999 x 1999 maximum
◦ Aspect ratio: 1:1
◦ Design: images should not contain text, brand name or logo
• Video:
◦ File type: .mp4
◦ File size: 250 MB maximum
◦ Dimensions: 1280 x 720 minimum recommended
◦ Aspect ratio: 16:9 recommended
◦ Length: 60 seconds maximum
◦ Bit rate: 2500 kbps minimum recommended
◦ Frame rate: 23.98 or 29.97
• Landing page URL: 1024 characters maximum
• File type: .mp3
• File size: 1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required
• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640 (not accepted by the Yahoo DSP), 300×250
• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported
• Platform: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube
• Post type: Photo, Link, Video, Carousel, Stories
5.2.1 Post import
Supported for most Facebook, Instagram and Twitter creatives. Not supported for Facebook accounts, post links with geo or age restrictions, LinkedIn, Pinterest, Snapchat, TikTok, YouTube creatives
• Organic post URLs
• Facebook ad library URLs
5.2.2 Raw assets
Supported for Facebook and Instagram posts that are paid (dark), ad preview links, geo targeted or age targeted, and all Stories, LinkedIn, Pinterest, Snapchat, TikTok or YouTube creatives
• Logo:
◦ File type: .jpg, .png
◦ File size: 2MB maximum
◦ Aspect ratio: 1:1 recommended
◦ Dimensions:
· 100 x 100 minimum
· 500 x 500 maximum
• Brand name: 25 characters maximum
• Creative caption:
◦ Length: 700 characters maximum
◦ Truncation: automatically truncated to 300 characters with added “See More” link
◦ Emoticons: supported
• Image:
◦ File type: .jpg, .png, .gif
◦ File size: 2 MB maximum
◦ Dimensions:
· 500 x 262 minimum
· 1222 x 640 maximum
• Video:
◦ File type: .mp4
◦ File size: 3 MB maximum recommended
◦ Aspect ratio: 9:16 or 16:9 recommended
◦ Dimensions:
· 320 x 180 minimum
· 720 x 405 maximum
5.2.2.1 Stories
• Image:
◦ File type: .jpg, .png, .gif
◦ File size: 1 MB maximum
◦ Aspect ratio: 9:16 or 4:5 recommended
◦ Width: 400 minimum, 1222 maximum
• Video:
◦ File type: .mp4, .mov
◦ File size: 2 MB maximum
◦ Aspect ratio: 9:16 recommended
◦ Width: 320 minimum, 720 maximum
◦ Length: 15 seconds maximum
• Title: automatically truncated to 30 characters
• Description: automatically truncated to 100 characters
• File type: .jpg, .mov, .mp4
• File size: 10 MB maximum
• Colour mode: RGB, CMYK
6.1.1 Parent venue: Outdoor
6.1.1.1 Child venue: Billboards
• Dimensions:
◦ 1224 x 324, 1400 x 400, 560 x 320, 1320 x 320, 468 x 720, 400 x 600, 570 x 670, 1152 x 384, 1232 x 308, 864 x 288, 1080 x 1920, 896 x 320, 700 x 370, 952 x 252, 448 x 672, 648 x 768, 312 x 390, 1836 x 432, 896 x 384, 480 x 800, 1920 x 480, 840 x 400, 600 x 600, 795 x 270, 924 x 308, 720 x 240, 1060 x 360, 1428 x 336, 495 x 720, 810 x 270, 360 x 450, 1850 x 455, 336 x 504, 616 x 924, 768 x 192, 768 x 384, 1240 x 320, 260 x 380, 784 x 208, 512 x 288, 640 x 360, 992 x 304, 1056 x 432, 1185 x 315, 612 x 396, 380 x 480, 810 x 270, 896 x 288, 1200 x 400
• Static: Yes
• Video: No
6.1.1.2 Child venue: Urban Panels (non-JCD)
• Dimensions:
◦ 1080 x 1920
• Static: Yes
• Video: No
6.1.1.3 Child venue: Bus Shelters
• Dimensions:
◦ 1080 x 1920
• Static: Yes
• Video: No
6.1.2 Parent venue: Transit
6.1.2.1 Child venue: Airports
• Dimensions:
◦ 1080 x 1920
◦ 1920 x 1080
◦ 3840 x 1080
◦ 2400 x 540
• Static: Yes
• Video: No
6.1.3 Parent venue: Point of care
6.1.3.1 Child venue: Doctors Offices
• Dimensions:
◦ 1080 x 1920
◦ 1920 x 1080
• Static: Yes
• Video: Yes
◦ Tonic 1080×1920: 10 seconds with audio
◦ Tonic 1920×1080: 15 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.4 Parent venue: Retail
6.1.4.1 Child venue: Grocery
• Dimensions:
◦ 1080 x 1920
◦ 1920 x 1080
• Static: Yes
• Video: Yes
◦ SMG 1080 x 1920: 7 seconds
◦ VMO 1080 x 1920: 10 seconds
◦ VMO 1920 x 1080: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.4.2 Child venue: Malls
• Dimensions:
◦ 3840 x 1080
◦ 2160 x 3840
• Static: Yes
• Video: Yes
◦ SMG: 7 seconds
◦ VMO: 10 seconds
• Dimensions:
◦ 1080 x 1920
◦ 1920 x 1080
• Static: Yes
• Video: Yes
◦ SMG 1080 x 1920: 7 seconds
◦ VMO 1080 x 1920: 10 seconds
◦ VMO 1920 x 1080: 10 seconds
◦ Scentre 1080 x 1920: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.4.3 Child venue: Gas Stations
• Dimensions:
◦ 1080 x 1920
◦ 1920 x 1080
• Static: Yes
• Video: Yes
◦ VMO 1080 x 1920: 10 seconds
◦ VMO 1920 x 1080: 15 seconds with audio
◦ QMS: 10 seconds
◦ Motio: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.4.4 Child venue: Convenience Stores
• Dimensions:
◦ 1920 x 1080
◦ 1080 x 1920
◦ 3840 x 1080
◦ 960 x 1080
◦ 1366 x 768
◦ 3840 x 2160
◦ 1920 x 1036
• Static: Yes
• Video: Yes
◦ Motio: 7 seconds with audio
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.4.5 Child venue: Pharmacies
• Dimensions:
◦ 1080 x 1920
• Static: Yes
• Video: Yes
◦ Tonic: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.5 Parent venue: Health and beauty
6.1.5.1 Child venue: Gyms
• Dimensions:
◦ 1080 x 1920
◦ 3840 x 1080
• Static: Yes
• Video: Yes
◦ VMO: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.6 Parent venue: Entertainment
6.1.6.1 Child venue: Movie Theatres (cinema entrance & waiting areas)
• Dimensions:
◦ 1080 x 1920
• Static: Yes
• Video: Yes
◦ VM – Cinema: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.6.2 Child venue: Sports Entertainment
• Dimensions:
◦ 1080 x 1920
• Static: Yes
• Video: Yes
◦ Motio: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.7 Parent venue: JCDecaux
6.1.7.1 Child venue: Urban Panels (Street Furniture)
• Dimensions:
◦ 1080 x 1920
◦ 2160 x 3840
• Static: Yes
• Video: No
6.1.7.2 Child venue: Billboards (Large Format – Landscape)
• Dimensions:
◦ Spectacular
· 1584 x 368
· 1836 x 432
· 1888 x 448
◦ Supersite
· 1040 x 272
· 1152 x 304
· 1224 x 324
· 1248 x 320
· 1656 x 360
· 952 x 252
◦ Super-8
· 1000 x 250
· 800 x 200
· 992 x 256
• Static: Yes
• Video: No
6.1.7.3 Child venue: Billboards (Large Format – Portrait)
• Dimensions:
◦ LF Portrait
· 1080 x 1920
· 504 x 792
· 512 x 768
· 528 x 800
• Static: Yes
• Video: No
• File type: .jpg, .mov, .mp4
• File size: 10 MB maximum
• Colour mode: RGB, CMYK
6.2.1 Parent venue: Outdoor
6.2.1.1 Child venue: Billboards
• Dimensions:
◦ 840 x 400
◦ 496 x 256
◦ 1008 x 256
◦ 768 x 192
◦ 1152 x 288
◦ 288 x 576
◦ 1080 x 1920
◦ 1400 x 400
◦ 384 x 576
◦ 416 x 560
◦ 576 x 648
◦ 1064 x 224
◦ 1120 x 280
◦ 396 x 468
◦ 570 x 600
• Static: Yes
• Video: No
6.2.2 Parent venue: Entertainment
6.2.2.1 Child venue: Sports Entertainment
• Dimensions:
◦ 840 x 400
• Static: Yes
• Video: Yes
◦ Go Media: 8 seconds
• Dimensions:
◦ 1008 x 256
◦ 1440 x 360
• Static: Yes
• Video: No
6.2.3 Parent venue: Transit
6.2.3.1 Child venue: Airports
• Dimensions:
◦ 1920 x 1080
◦ 1080 x 1920
◦ 3840 x 1080
◦ 2400 x 540
• Static: Yes
• Video: Yes
◦ Go Media: 15 seconds
6.2.4 Parent venue: Offices
6.2.4.1 Child venue: Office Buildings
• Dimensions:
◦ 1920 x 1080
• Static: Yes
• Video: Yes
◦ VMO: 10 seconds
6.3.1 Media type
• Static image:
◦ File type: .jpg, .png
◦ File size: 5 MB maximum
• Full motion video:
◦ File type: .mp4
◦ File size: 12 MB maximum
6.3.2 Screen class
• Shop (All):
◦ Screen type: Full Motion Digital
◦ Length: 7 Seconds
• Active Reach:
◦ Screen type: Full Motion Digital
◦ Length: 7 Seconds
• On-The-Go Reach (C-Store):
◦ Screen type: Full Motion Digital
◦ Length: 7 Seconds
• On-The-Go TV (Pumps):
◦ Screen type: Full A/V (audio enabled)
◦ Length: 15 Seconds
6.3.3 Orientation
• Landscape:
◦ Aspect ratio: 16:9
◦ Dimensions: 1920 x 1080
◦ Spot length: 7 seconds
◦ Static image: Yes
◦ Full motion video: Yes
◦ Audio enabled: No
• Portrait:
◦ Aspect ratio: 9:16
◦ Dimensions: 1080 x 1920
◦ Spot length: 7 seconds
◦ Static image: Yes
◦ Full motion video: Yes
◦ Audio enabled: No
• Landscape A/V:
◦ Aspect ratio: 16:9
◦ Dimensions: 1920 x 1080, 1280 x 720
◦ Spot length: 15 seconds
◦ Static image: Yes
◦ Full motion video: Yes
◦ Audio enabled: Yes
• Ultrawide A:
◦ Aspect ratio: 32:9
◦ Dimensions: 3480 x 1080
◦ Spot length: 7 seconds
◦ Static image: Yes
◦ Full motion video: Yes
◦ Audio enabled: No
• Ultrawide B:
◦ Aspect ratio: 36:9, 4:1
◦ Dimensions: 4320 x 1080
◦ Spot length: 7 seconds
◦ Static image: Yes
◦ Full motion video: Yes
◦ Audio enabled: No
The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape
1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum
1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum
• Each .zip file must contain:
◦ a single .html file located in the root of the .zip file and not in a subfolder
◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)
◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files
• HTML5 creatives can be built using the methods and tools referenced below:
• Each .zip file must be assessed against coding and technical errors by using:
◦ the Workspace Validator to check compatibility and general requirements
◦ the validation messages to identify and fix any issues
The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead
1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum
2.1.1 Video
• File type:
◦ Hosted: .mp4
◦ Third-party:
· .mp4 (required)
· .webm (recommended)
· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)
• File size:
◦ Hosted: 250 MB maximum
◦ Third-party: 10 MB maximum size for transcoded serving files
• Dimensions:
◦ Horizontal (landscape)
· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
◦ Vertical (portrait)
· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920
• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed
2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
2.1.3 Companion
• File type:
◦ Image: .jpg, .png, .gif
◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed
2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended
Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives
• File type: .mp4
• File size: 250 MB maximum
• Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended
• Length: 15 or 30 seconds
• Video codec: H.264
• Video bit rate: 2000 kbps minimum
• Video frame rate: 23.98 or 29.97
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
• Tag format:
◦ VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors
◦ VPAID and MRAID are not supported
• Skippability: skippable videos are not supported
• Landing page URL: required
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 10 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Main image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Mobile image (Yahoo DSP only):
◦ File type: .jpg, .png
◦ File size:
· 1200 KB maximum
◦ Dimensions:
· 627 x 627 minimum
· 1999 x 1999 maximum
◦ Aspect ratio: 1:1
◦ Design: images should not contain text, brand name or logo
• Landing page URL: 1024 characters maximum
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 10 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Main image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Mobile image (Yahoo DSP only):
◦ File type: .jpg, .png
◦ File size:
· 1200 KB maximum
◦ Dimensions:
· 627 x 627 minimum
· 1999 x 1999 maximum
◦ Aspect ratio: 1:1
◦ Design: images should not contain text, brand name or logo
• Video:
◦ File type: .mp4
◦ File size: 250 MB maximum
◦ Dimensions: 1280 x 720 minimum recommended
◦ Aspect ratio: 16:9 recommended
◦ Length: 60 seconds maximum
◦ Bit rate: 2500 kbps minimum recommended
◦ Frame rate: 23.98 or 29.97
• Landing page URL: 1024 characters maximum
• File type: .mp3
• File size: 1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required
• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640 (not accepted by the Yahoo DSP), 300×250
• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported
• Platform: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube
• Post type: Photo, Link, Video, Carousel, Stories
5.2.1 Post import
Supported for most Facebook, Instagram and Twitter creatives. Not supported for Facebook accounts, post links with geo or age restrictions, LinkedIn, Pinterest, Snapchat, TikTok, YouTube creatives
• Organic post URLs
• Facebook ad library URLs
5.2.2 Raw assets
Supported for Facebook and Instagram posts that are paid (dark), ad preview links, geo targeted or age targeted, and all Stories, LinkedIn, Pinterest, Snapchat, TikTok or YouTube creatives
• Logo:
◦ File type: .jpg, .png
◦ File size: 2MB maximum
◦ Aspect ratio: 1:1 recommended
◦ Dimensions:
· 100 x 100 minimum
· 500 x 500 maximum
• Brand name: 25 characters maximum
• Creative caption:
◦ Length: 700 characters maximum
◦ Truncation: automatically truncated to 300 characters with added “See More” link
◦ Emoticons: supported
• Image:
◦ File type: .jpg, .png, .gif
◦ File size: 2 MB maximum
◦ Dimensions:
· 500 x 262 minimum
· 1222 x 640 maximum
• Video:
◦ File type: .mp4
◦ File size: 3 MB maximum recommended
◦ Aspect ratio: 9:16 or 16:9 recommended
◦ Dimensions:
· 320 x 180 minimum
· 720 x 405 maximum
5.2.2.1 Stories
• Image:
◦ File type: .jpg, .png, .gif
◦ File size: 1 MB maximum
◦ Aspect ratio: 9:16 or 4:5 recommended
◦ Width: 400 minimum, 1222 maximum
• Video:
◦ File type: .mp4, .mov
◦ File size: 2 MB maximum
◦ Aspect ratio: 9:16 recommended
◦ Width: 320 minimum, 720 maximum
◦ Length: 15 seconds maximum
• Title: automatically truncated to 30 characters
• Description: automatically truncated to 100 characters
• File type: .jpg, .mov, .mp4
• File size: 10 MB maximum
• Colour mode: RGB, CMYK
6.1.1 Parent venue: Outdoor
6.1.1.1 Child venue: Billboards
• Dimensions:
◦ 1224 x 324, 1400 x 400, 560 x 320, 1320 x 320, 468 x 720, 400 x 600, 570 x 670, 1152 x 384, 1232 x 308, 864 x 288, 1080 x 1920, 896 x 320, 700 x 370, 952 x 252, 448 x 672, 648 x 768, 312 x 390, 1836 x 432, 896 x 384, 480 x 800, 1920 x 480, 840 x 400, 600 x 600, 795 x 270, 924 x 308, 720 x 240, 1060 x 360, 1428 x 336, 495 x 720, 810 x 270, 360 x 450, 1850 x 455, 336 x 504, 616 x 924, 768 x 192, 768 x 384, 1240 x 320, 260 x 380, 784 x 208, 512 x 288, 640 x 360, 992 x 304, 1056 x 432, 1185 x 315, 612 x 396, 380 x 480, 810 x 270, 896 x 288, 1200 x 400
• Static: Yes
• Video: No
6.1.1.2 Child venue: Urban Panels (non-JCD)
• Dimensions:
◦ 1080 x 1920
• Static: Yes
• Video: No
6.1.1.3 Child venue: Bus Shelters
• Dimensions:
◦ 1080 x 1920
• Static: Yes
• Video: No
6.1.2 Parent venue: Transit
6.1.2.1 Child venue: Airports
• Dimensions:
◦ 1080 x 1920
◦ 1920 x 1080
◦ 3840 x 1080
◦ 2400 x 540
• Static: Yes
• Video: No
6.1.3 Parent venue: Point of care
6.1.3.1 Child venue: Doctors Offices
• Dimensions:
◦ 1080 x 1920
◦ 1920 x 1080
• Static: Yes
• Video: Yes
◦ Tonic 1080×1920: 10 seconds with audio
◦ Tonic 1920×1080: 15 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.4 Parent venue: Retail
6.1.4.1 Child venue: Grocery
• Dimensions:
◦ 1080 x 1920
◦ 1920 x 1080
• Static: Yes
• Video: Yes
◦ SMG 1080 x 1920: 7 seconds
◦ VMO 1080 x 1920: 10 seconds
◦ VMO 1920 x 1080: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.4.2 Child venue: Malls
• Dimensions:
◦ 3840 x 1080
◦ 2160 x 3840
• Static: Yes
• Video: Yes
◦ SMG: 7 seconds
◦ VMO: 10 seconds
• Dimensions:
◦ 1080 x 1920
◦ 1920 x 1080
• Static: Yes
• Video: Yes
◦ SMG 1080 x 1920: 7 seconds
◦ VMO 1080 x 1920: 10 seconds
◦ VMO 1920 x 1080: 10 seconds
◦ Scentre 1080 x 1920: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.4.3 Child venue: Gas Stations
• Dimensions:
◦ 1080 x 1920
◦ 1920 x 1080
• Static: Yes
• Video: Yes
◦ VMO 1080 x 1920: 10 seconds
◦ VMO 1920 x 1080: 15 seconds with audio
◦ QMS: 10 seconds
◦ Motio: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.4.4 Child venue: Convenience Stores
• Dimensions:
◦ 1920 x 1080
◦ 1080 x 1920
◦ 3840 x 1080
◦ 960 x 1080
◦ 1366 x 768
◦ 3840 x 2160
◦ 1920 x 1036
• Static: Yes
• Video: Yes
◦ Motio: 7 seconds with audio
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.4.5 Child venue: Pharmacies
• Dimensions:
◦ 1080 x 1920
• Static: Yes
• Video: Yes
◦ Tonic: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.5 Parent venue: Health and beauty
6.1.5.1 Child venue: Gyms
• Dimensions:
◦ 1080 x 1920
◦ 3840 x 1080
• Static: Yes
• Video: Yes
◦ VMO: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.6 Parent venue: Entertainment
6.1.6.1 Child venue: Movie Theatres (cinema entrance & waiting areas)
• Dimensions:
◦ 1080 x 1920
• Static: Yes
• Video: Yes
◦ VM – Cinema: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.6.2 Child venue: Sports Entertainment
• Dimensions:
◦ 1080 x 1920
• Static: Yes
• Video: Yes
◦ Motio: 10 seconds
If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds
6.1.7 Parent venue: JCDecaux
6.1.7.1 Child venue: Urban Panels (Street Furniture)
• Dimensions:
◦ 1080 x 1920
◦ 2160 x 3840
• Static: Yes
• Video: No
6.1.7.2 Child venue: Billboards (Large Format – Landscape)
• Dimensions:
◦ Spectacular
· 1584 x 368
· 1836 x 432
· 1888 x 448
◦ Supersite
· 1040 x 272
· 1152 x 304
· 1224 x 324
· 1248 x 320
· 1656 x 360
· 952 x 252
◦ Super-8
· 1000 x 250
· 800 x 200
· 992 x 256
• Static: Yes
• Video: No
6.1.7.3 Child venue: Billboards (Large Format – Portrait)
• Dimensions:
◦ LF Portrait
· 1080 x 1920
· 504 x 792
· 512 x 768
· 528 x 800
• Static: Yes
• Video: No
• File type: .jpg, .mov, .mp4
• File size: 10 MB maximum
• Colour mode: RGB, CMYK
6.2.1 Parent venue: Outdoor
6.2.1.1 Child venue: Billboards
• Dimensions:
◦ 840 x 400
◦ 496 x 256
◦ 1008 x 256
◦ 768 x 192
◦ 1152 x 288
◦ 288 x 576
◦ 1080 x 1920
◦ 1400 x 400
◦ 384 x 576
◦ 416 x 560
◦ 576 x 648
◦ 1064 x 224
◦ 1120 x 280
◦ 396 x 468
◦ 570 x 600
• Static: Yes
• Video: No
6.2.2 Parent venue: Entertainment
6.2.2.1 Child venue: Sports Entertainment
• Dimensions:
◦ 840 x 400
• Static: Yes
• Video: Yes
◦ Go Media: 8 seconds
• Dimensions:
◦ 1008 x 256
◦ 1440 x 360
• Static: Yes
• Video: No
6.2.3 Parent venue: Transit
6.2.3.1 Child venue: Airports
• Dimensions:
◦ 1920 x 1080
◦ 1080 x 1920
◦ 3840 x 1080
◦ 2400 x 540
• Static: Yes
• Video: Yes
◦ Go Media: 15 seconds
6.2.4 Parent venue: Offices
6.2.4.1 Child venue: Office Buildings
• Dimensions:
◦ 1920 x 1080
• Static: Yes
• Video: Yes
◦ VMO: 10 seconds
6.3.1 Media type
• Static image:
◦ File type: .jpg, .png
◦ File size: 5 MB maximum
• Full motion video:
◦ File type: .mp4
◦ File size: 12 MB maximum
6.3.2 Screen class
• Shop (All):
◦ Screen type: Full Motion Digital
◦ Length: 7 Seconds
• Active Reach:
◦ Screen type: Full Motion Digital
◦ Length: 7 Seconds
• On-The-Go Reach (C-Store):
◦ Screen type: Full Motion Digital
◦ Length: 7 Seconds
• On-The-Go TV (Pumps):
◦ Screen type: Full A/V (audio enabled)
◦ Length: 15 Seconds
6.3.3 Orientation
• Landscape:
◦ Aspect ratio: 16:9
◦ Dimensions: 1920 x 1080
◦ Spot length: 7 seconds
◦ Static image: Yes
◦ Full motion video: Yes
◦ Audio enabled: No
• Portrait:
◦ Aspect ratio: 9:16
◦ Dimensions: 1080 x 1920
◦ Spot length: 7 seconds
◦ Static image: Yes
◦ Full motion video: Yes
◦ Audio enabled: No
• Landscape A/V:
◦ Aspect ratio: 16:9
◦ Dimensions: 1920 x 1080, 1280 x 720
◦ Spot length: 15 seconds
◦ Static image: Yes
◦ Full motion video: Yes
◦ Audio enabled: Yes
• Ultrawide A:
◦ Aspect ratio: 32:9
◦ Dimensions: 3480 x 1080
◦ Spot length: 7 seconds
◦ Static image: Yes
◦ Full motion video: Yes
◦ Audio enabled: No
• Ultrawide B:
◦ Aspect ratio: 36:9, 4:1
◦ Dimensions: 4320 x 1080
◦ Spot length: 7 seconds
◦ Static image: Yes
◦ Full motion video: Yes
◦ Audio enabled: No
China - All specifications
China - All specifications
The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape
1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum
1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum
• Each .zip file must contain:
◦ a single .html file located in the root of the .zip file and not in a subfolder
◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)
◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files
• HTML5 creatives can be built using the methods and tools referenced below:
• Each .zip file must be assessed against coding and technical errors by using:
◦ the Workspace Validator to check compatibility and general requirements
◦ the validation messages to identify and fix any issues
The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead
1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum
2.1.1 Video
• File type:
◦ Hosted: .mp4
◦ Third-party:
· .mp4 (required)
· .webm (recommended)
· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)
• File size:
◦ Hosted: 250 MB maximum
◦ Third-party: 10 MB maximum size for transcoded serving files
• Dimensions:
◦ Horizontal (landscape)
· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
◦ Vertical (portrait)
· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920
• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed
2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
2.1.3 Companion
• File type:
◦ Image: .jpg, .png, .gif
◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed
2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended
Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives
• File type: .mp4 (also .mov for Netflix only)
• File size: 250 MB maximum
• Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended
• Length: 15 or 30 seconds
• Video codec: H.264
• Video bit rate: 2000 kbps minimum
• Video frame rate: 23.98 or 29.97
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
• Tag format:
◦ VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors
◦ VPAID and MRAID are not supported
• Skippability: skippable videos are not supported
• Landing page URL: required
2.3.1 In-stream ad
• The ad plays before, during, or after other videos. The viewer has the option to skip the ad after 5 seconds
• Duration: any length (3 minutes maximum recommended)
• Companion:
◦ Image automatically generated from the video in the YouTube channel (recommended)
◦ Image uploaded manually:
· File type: .jpg, .png, .gif
· File size: 150 KB maximum
· Dimensions: 300 x 60
• Call to action: 10 characters maximum
• Headline: 15 characters maximum (including spaces)
• Third-party trackers:
◦ 1 x 1 image pixels supported for impression, view, and skip events
◦ 3 pixels maximum per event
◦ 3 redirects maximum per pixel
◦ JavaScript not supported
• Viewability measurement: IAS and Moat available on request and subject to confirmation
2.3.2 In-feed video ad
• The ad is a thumbnail image from the video with some text. When users click on the ad, they are redirected to the YouTube video or channel page
• Duration: any length
2.3.3 Bumper ad
• The ad plays before, during, or after other videos. The viewer has no option to skip the ad
• Duration: 6 seconds maximum
• Companion:
◦ Image automatically generated from the video in the YouTube channel (recommended)
◦ Image uploaded manually:
· File type: .jpg, .png, .gif
· File size: 150 KB maximum
· Dimensions: 300 x 60
• Third-party pixel:
◦ 1 x 1 image pixels supported for impression, view, and skip events
◦ 3 pixels maximum per event
◦ 3 redirects maximum per pixel
◦ JavaScript not supported
• Viewability measurement: IAS and Moat available on request and subject to confirmation
2.3.4 Non-skippable ad
• The ad plays before, during, or after other videos. The viewer has no option to skip the ad
• Duration: between 6 and 15 seconds
• Companion:
◦ Image automatically generated from the video in the YouTube channel (recommended)
◦ Image uploaded manually:
· File type: .jpg, .png, .gif
· File size: 150 KB maximum
· Dimensions: 300 x 60
• Third-party pixel:
◦ 1 x 1 image pixels supported for impression, view, and skip events
◦ 3 pixels maximum per event
◦ 3 redirects maximum per pixel
◦ JavaScript not supported
• Viewability measurement: IAS and Moat available on request and subject to confirmation
• The YouTube videos used for TrueView creatives must be “Public” or “Unlisted” on YouTube, not “Private”, and cannot be age-restricted, i.e. not visible to users who are logged out, are under 18 years of age, or have “Restricted Mode” enabled on their browser or device
• Third-party pixels are accepted from vendors certified for measurement on YouTube. Third-party pixels that are not from one of the vendors below, or that make unapproved fourth-party calls to other vendors, are not supported: comScore, DoubleVerify, IAS, Kantar, MOAT, Nielsen, Research Now, Google (including Google Marketing Platform)
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Landing page URL: 1024 characters maximum
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Video:
◦ File type: .mp4
◦ File size: 250 MB maximum
◦ Dimensions: 1280 x 720 minimum recommended
◦ Aspect ratio: 16:9 recommended
◦ Length: 60 seconds maximum
◦ Bit rate: 2500 kbps minimum recommended
◦ Frame rate: 23.98 or 29.97
• Landing page URL: 1024 characters maximum
• File type: .mp3
• File size: 1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required
• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640, 300×250
• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported
Certain specifications might vary drastically among media owners and locations. It is recommended to refer to individual media owner and location requirements before submitting the creatives
• D6: 1080 x 1920, 9:16 (0.56)
• D48: 576 x 288, 2:1 (2)
• D48: 600 x 280, 2.14:1 (2.14)
• D48: 612 x 306, 2:1 (2)
• D48: 720 x 360, 2:1 (2)
Additional dimensions
• 600 x 320
• 3840 x 2160
• 480 x 720
• 864 x 432
• 720 x 384
• File type: .jpg, .gif, .png
• Quality: High, Very High
• Colour mode: RGB
• Resolution: 72 DPI at exact pixel size stated
• File type: .mov, .mp4
• Video codec: H.264
• Frame rate: 25
• Bit rate:
◦ 8 MB/s maximum
◦ variable
• Audio: not allowed
• Restrictions: typically any billboard placed near roadside is restricted to serve moving creatives
• Typical ad lengths are 6, 10, 12, 15 and 30 seconds
The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape
1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum
1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum
• Each .zip file must contain:
◦ a single .html file located in the root of the .zip file and not in a subfolder
◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)
◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files
• HTML5 creatives can be built using the methods and tools referenced below:
• Each .zip file must be assessed against coding and technical errors by using:
◦ the Workspace Validator to check compatibility and general requirements
◦ the validation messages to identify and fix any issues
The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead
1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum
2.1.1 Video
• File type:
◦ Hosted: .mp4
◦ Third-party:
· .mp4 (required)
· .webm (recommended)
· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)
• File size:
◦ Hosted: 250 MB maximum
◦ Third-party: 10 MB maximum size for transcoded serving files
• Dimensions:
◦ Horizontal (landscape)
· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
◦ Vertical (portrait)
· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920
• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed
2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
2.1.3 Companion
• File type:
◦ Image: .jpg, .png, .gif
◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed
2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended
Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives
• File type: .mp4 (also .mov for Netflix only)
• File size: 250 MB maximum
• Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended
• Length: 15 or 30 seconds
• Video codec: H.264
• Video bit rate: 2000 kbps minimum
• Video frame rate: 23.98 or 29.97
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
• Tag format:
◦ VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors
◦ VPAID and MRAID are not supported
• Skippability: skippable videos are not supported
• Landing page URL: required
2.3.1 In-stream ad
• The ad plays before, during, or after other videos. The viewer has the option to skip the ad after 5 seconds
• Duration: any length (3 minutes maximum recommended)
• Companion:
◦ Image automatically generated from the video in the YouTube channel (recommended)
◦ Image uploaded manually:
· File type: .jpg, .png, .gif
· File size: 150 KB maximum
· Dimensions: 300 x 60
• Call to action: 10 characters maximum
• Headline: 15 characters maximum (including spaces)
• Third-party trackers:
◦ 1 x 1 image pixels supported for impression, view, and skip events
◦ 3 pixels maximum per event
◦ 3 redirects maximum per pixel
◦ JavaScript not supported
• Viewability measurement: IAS and Moat available on request and subject to confirmation
2.3.2 In-feed video ad
• The ad is a thumbnail image from the video with some text. When users click on the ad, they are redirected to the YouTube video or channel page
• Duration: any length
2.3.3 Bumper ad
• The ad plays before, during, or after other videos. The viewer has no option to skip the ad
• Duration: 6 seconds maximum
• Companion:
◦ Image automatically generated from the video in the YouTube channel (recommended)
◦ Image uploaded manually:
· File type: .jpg, .png, .gif
· File size: 150 KB maximum
· Dimensions: 300 x 60
• Third-party pixel:
◦ 1 x 1 image pixels supported for impression, view, and skip events
◦ 3 pixels maximum per event
◦ 3 redirects maximum per pixel
◦ JavaScript not supported
• Viewability measurement: IAS and Moat available on request and subject to confirmation
2.3.4 Non-skippable ad
• The ad plays before, during, or after other videos. The viewer has no option to skip the ad
• Duration: between 6 and 15 seconds
• Companion:
◦ Image automatically generated from the video in the YouTube channel (recommended)
◦ Image uploaded manually:
· File type: .jpg, .png, .gif
· File size: 150 KB maximum
· Dimensions: 300 x 60
• Third-party pixel:
◦ 1 x 1 image pixels supported for impression, view, and skip events
◦ 3 pixels maximum per event
◦ 3 redirects maximum per pixel
◦ JavaScript not supported
• Viewability measurement: IAS and Moat available on request and subject to confirmation
• The YouTube videos used for TrueView creatives must be “Public” or “Unlisted” on YouTube, not “Private”, and cannot be age-restricted, i.e. not visible to users who are logged out, are under 18 years of age, or have “Restricted Mode” enabled on their browser or device
• Third-party pixels are accepted from vendors certified for measurement on YouTube. Third-party pixels that are not from one of the vendors below, or that make unapproved fourth-party calls to other vendors, are not supported: comScore, DoubleVerify, IAS, Kantar, MOAT, Nielsen, Research Now, Google (including Google Marketing Platform)
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Landing page URL: 1024 characters maximum
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Video:
◦ File type: .mp4
◦ File size: 250 MB maximum
◦ Dimensions: 1280 x 720 minimum recommended
◦ Aspect ratio: 16:9 recommended
◦ Length: 60 seconds maximum
◦ Bit rate: 2500 kbps minimum recommended
◦ Frame rate: 23.98 or 29.97
• Landing page URL: 1024 characters maximum
• File type: .mp3
• File size: 1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required
• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640, 300×250
• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported
Certain specifications might vary drastically among media owners and locations. It is recommended to refer to individual media owner and location requirements before submitting the creatives
• D6: 1080 x 1920, 9:16 (0.56)
• D48: 576 x 288, 2:1 (2)
• D48: 600 x 280, 2.14:1 (2.14)
• D48: 612 x 306, 2:1 (2)
• D48: 720 x 360, 2:1 (2)
Additional dimensions
• 600 x 320
• 3840 x 2160
• 480 x 720
• 864 x 432
• 720 x 384
• File type: .jpg, .gif, .png
• Quality: High, Very High
• Colour mode: RGB
• Resolution: 72 DPI at exact pixel size stated
• File type: .mov, .mp4
• Video codec: H.264
• Frame rate: 25
• Bit rate:
◦ 8 MB/s maximum
◦ variable
• Audio: not allowed
• Restrictions: typically any billboard placed near roadside is restricted to serve moving creatives
• Typical ad lengths are 6, 10, 12, 15 and 30 seconds
The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape
1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum
1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum
• Each .zip file must contain:
◦ a single .html file located in the root of the .zip file and not in a subfolder
◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)
◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files
• HTML5 creatives can be built using the methods and tools referenced below:
• Each .zip file must be assessed against coding and technical errors by using:
◦ the Workspace Validator to check compatibility and general requirements
◦ the validation messages to identify and fix any issues
The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead
1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum
2.1.1 Video
• File type:
◦ Hosted: .mp4 or .mov
◦ Third-party:
· .mp4 (required)
· .webm (recommended)
· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)
• File size:
◦ Hosted: 250 MB maximum
◦ Third-party: 10 MB maximum size for transcoded serving files
• Dimensions:
◦ Horizontal (landscape)
· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
◦ Vertical (portrait)
· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920
• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed
2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
2.1.3 Companion
• File type:
◦ Image: .jpg, .png, .gif
◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed
2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended
Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives
• File type: .mp4
• File size: 250 MB maximum
• Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended
• Length: 15 or 30 seconds
• Video codec: H.264
• Video bit rate: 2000 kbps minimum
• Video frame rate: 23.98 or 29.97
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
• Tag format:
◦ VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors
◦ VPAID and MRAID are not supported
• Skippability: skippable videos are not supported
• Landing page URL: required
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Landing page URL: 1024 characters maximum
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Video:
◦ File type: .mp4
◦ File size: 250 MB maximum
◦ Dimensions: 1280 x 720 minimum recommended
◦ Aspect ratio: 16:9 recommended
◦ Length: 60 seconds maximum
◦ Bit rate: 2500 kbps minimum recommended
◦ Frame rate: 23.98 or 29.97
• Landing page URL: 1024 characters maximum
• File type: .mp3
• File size: 1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required
• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640, 300×250
• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported
The Hotstar creative specifications can be found here
The Sony LIV creative specifications can be found here
The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape
1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum
1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum
• Each .zip file must contain:
◦ a single .html file located in the root of the .zip file and not in a subfolder
◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)
◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files
• HTML5 creatives can be built using the methods and tools referenced below:
• Each .zip file must be assessed against coding and technical errors by using:
◦ the Workspace Validator to check compatibility and general requirements
◦ the validation messages to identify and fix any issues
The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead
1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum
2.1.1 Video
• File type:
◦ Hosted: .mp4 or .mov
◦ Third-party:
· .mp4 (required)
· .webm (recommended)
· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)
• File size:
◦ Hosted: 250 MB maximum
◦ Third-party: 10 MB maximum size for transcoded serving files
• Dimensions:
◦ Horizontal (landscape)
· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
◦ Vertical (portrait)
· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920
• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed
2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
2.1.3 Companion
• File type:
◦ Image: .jpg, .png, .gif
◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed
2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended
Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives
• File type: .mp4
• File size: 250 MB maximum
• Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended
• Length: 15 or 30 seconds
• Video codec: H.264
• Video bit rate: 2000 kbps minimum
• Video frame rate: 23.98 or 29.97
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
• Tag format:
◦ VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors
◦ VPAID and MRAID are not supported
• Skippability: skippable videos are not supported
• Landing page URL: required
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Landing page URL: 1024 characters maximum
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Video:
◦ File type: .mp4
◦ File size: 250 MB maximum
◦ Dimensions: 1280 x 720 minimum recommended
◦ Aspect ratio: 16:9 recommended
◦ Length: 60 seconds maximum
◦ Bit rate: 2500 kbps minimum recommended
◦ Frame rate: 23.98 or 29.97
• Landing page URL: 1024 characters maximum
• File type: .mp3
• File size: 1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required
• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640, 300×250
• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported
The Hotstar creative specifications can be found here
The Sony LIV creative specifications can be found here
The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape
1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum
1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum
• Each .zip file must contain:
◦ a single .html file located in the root of the .zip file and not in a subfolder
◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)
◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files
• HTML5 creatives can be built using the methods and tools referenced below:
• Each .zip file must be assessed against coding and technical errors by using:
◦ the Workspace Validator to check compatibility and general requirements
◦ the validation messages to identify and fix any issues
The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead
1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum
2.1.1 Video
• File type:
◦ Hosted: .mp4
◦ Third-party:
· .mp4 (required)
· .webm (recommended)
· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)
• File size:
◦ Hosted: 250 MB maximum
◦ Third-party: 10 MB maximum size for transcoded serving files
• Dimensions:
◦ Horizontal (landscape)
· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
◦ Vertical (portrait)
· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920
• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed
2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
2.1.3 Companion
• File type:
◦ Image: .jpg, .png, .gif
◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed
2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Landing page URL: 1024 characters maximum
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Video:
◦ File type: .mp4
◦ File size: 250 MB maximum
◦ Dimensions: 1280 x 720 minimum recommended
◦ Aspect ratio: 16:9 recommended
◦ Length: 60 seconds maximum
◦ Bit rate: 2500 kbps minimum recommended
◦ Frame rate: 23.98 or 29.97
• Landing page URL: 1024 characters maximum
• File type: .mp3
• File size: 1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required
• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640, 300 × 250
• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported
All creative visuals must adhere to the general limitations on content, subjected to the media owner’s approval before the campaign starts
The final creative can take up to two weeks to be approved by the media owners
• 1080 x 1920 (required)
• 1920 x 1080
• 3840 x 2160
• 1920 x 3240
5.2.1 Airports
• Description: Changi Terminals Digital Network
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• SSPs compatible: JCD
• Screens: 100
5.2.2 Bus Shelters
5.2.2.1 Pedestrian facing
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• Detail:
◦ Animated visuals with audio are accepted on some screens from 7 am to 10 pm
◦ All animated visual featuring audio must be accompanied by a mute version (no audio)
• SSPs compatible: Clear Channel // JCD
• Screens: 109 // 29
5.2.2.2 Vehicular facing
• Creative Type: Static
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: JPEG (RGB)
• File Size: max 2 MB (300 dpi)
• SSPs compatible: Clear Channel // JCD
• Screens: 141 // 71
5.2.2.3 Electric City Screens
• Creative Type: Animated
◦ Orientation: Landscape
◦ Dimensions: 3840 x 2160
◦ Format: MP4 H.264
◦ File Size: max 25 MB
◦ Duration: 30 sec
◦ Frame Rate: 25 fps
◦ Audio: Highest Volume without distortion
◦ Detail:
· Animated visuals with audio are accepted on some screens from 7 am to 10 pm
· All animated visual featuring audio must be accompanied by a mute version (no audio)
◦ SSPs compatible: Clear Channel
◦ Screens: 4
• Creative Type: Static
◦ Orientation: Landscape
◦ Dimensions: 3840 x 2160
◦ Format: JPEG (RGB)
◦ File Size: min 2 MB/ max 3 MB (96 dpi)
◦ SSPs compatible: Clear Channel
◦ Screens: 4
5.2.3 Digital Billboard/Lift Lobby Screens
• Description: Change Alley Mall/TV Network
• Creative Type: Animated
• Orientation: Landscape
• Dimensions: 1920 x 1080
• Format: MP4 H.264
• Duration: min 10 sec / max 120 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• SSPs compatible: Focus Media
• Screens: 465
5.2.4 MRT
• Description: Thomson East Cost Line
• Creative Type: Animated
◦ Orientation: Portrait
◦ Dimensions: 1080 x 1920
◦ Format: MP4 H.264
◦ File Size: min 5 MB / max 10 MB
◦ Duration: 15 sec
◦ Frame Rate: 25 fps
◦ SSPs compatible: Asiaray
◦ Screens: 48
• Creative Type: Static
◦ Orientation: Portrait
◦ Dimensions: 1080 x 1920
◦ Format: JPEG (RGB)
◦ File Size: 300 KB
◦ SSPs compatible: Asiaray
◦ Screens: 48
5.2.5 Shopping Malls
5.2.5.1 Orchard ION Digital Network
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• Detail:
◦ All animated visual featuring audio must be accompanied by a mute version (no audio)
◦ Creative can’t be directing to another location
• SSPs compatible: JCD
• Screens: 19
5.2.5.2 Jewel Digital Network
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: No audio
• Detail: Creative can’t be directing to another location
• SSPs compatible: JCD
• Screens: 19
5.2.5.3 Raffles City LED
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1920 x 3240
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• Detail:
◦ FA with image height reduced to 33.33% (1920 x 1080)
◦ All animated visual featuring audio must be accompanied by a mute version (no audio) – 48 kHz, 16 Bit, Stereo
◦ Creative can’t be directing to another location
• SSPs compatible: JCD
• Screens: 1
The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape
1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum
1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum
• Each .zip file must contain:
◦ a single .html file located in the root of the .zip file and not in a subfolder
◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)
◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files
• HTML5 creatives can be built using the methods and tools referenced below:
• Each .zip file must be assessed against coding and technical errors by using:
◦ the Workspace Validator to check compatibility and general requirements
◦ the validation messages to identify and fix any issues
The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead
1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum
2.1.1 Video
• File type:
◦ Hosted: .mp4
◦ Third-party:
· .mp4 (required)
· .webm (recommended)
· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)
• File size:
◦ Hosted: 250 MB maximum
◦ Third-party: 10 MB maximum size for transcoded serving files
• Dimensions:
◦ Horizontal (landscape)
· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)
· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080
◦ Vertical (portrait)
· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)
· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440
◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920
• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed
2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
2.1.3 Companion
• File type:
◦ Image: .jpg, .png, .gif
◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed
2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Landing page URL: 1024 characters maximum
• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 100 x 100 minimum
· 512 x 512 maximum
· 200 x 200 recommended
◦ Aspect ratio: 1:1
• Image:
◦ File type: .jpg, .png
◦ File size:
· 200 KB recommended
· 1200 KB maximum
◦ Dimensions:
· 1200 x 627 minimum
· 1999 x 1999 maximum
· 1200 x 627 recommended
◦ Aspect ratio: 1.91:1
◦ Design: images should not contain text, brand name or logo
• Video:
◦ File type: .mp4
◦ File size: 250 MB maximum
◦ Dimensions: 1280 x 720 minimum recommended
◦ Aspect ratio: 16:9 recommended
◦ Length: 60 seconds maximum
◦ Bit rate: 2500 kbps minimum recommended
◦ Frame rate: 23.98 or 29.97
• Landing page URL: 1024 characters maximum
• File type: .mp3
• File size: 1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required
• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640, 300 × 250
• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported
All creative visuals must adhere to the general limitations on content, subjected to the media owner’s approval before the campaign starts
The final creative can take up to two weeks to be approved by the media owners
• 1080 x 1920 (required)
• 1920 x 1080
• 3840 x 2160
• 1920 x 3240
5.2.1 Airports
• Description: Changi Terminals Digital Network
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• SSPs compatible: JCD
• Screens: 100
5.2.2 Bus Shelters
5.2.2.1 Pedestrian facing
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• Detail:
◦ Animated visuals with audio are accepted on some screens from 7 am to 10 pm
◦ All animated visual featuring audio must be accompanied by a mute version (no audio)
• SSPs compatible: Clear Channel // JCD
• Screens: 109 // 29
5.2.2.2 Vehicular facing
• Creative Type: Static
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: JPEG (RGB)
• File Size: max 2 MB (300 dpi)
• SSPs compatible: Clear Channel // JCD
• Screens: 141 // 71
5.2.2.3 Electric City Screens
• Creative Type: Animated
◦ Orientation: Landscape
◦ Dimensions: 3840 x 2160
◦ Format: MP4 H.264
◦ File Size: max 25 MB
◦ Duration: 30 sec
◦ Frame Rate: 25 fps
◦ Audio: Highest Volume without distortion
◦ Detail:
· Animated visuals with audio are accepted on some screens from 7 am to 10 pm
· All animated visual featuring audio must be accompanied by a mute version (no audio)
◦ SSPs compatible: Clear Channel
◦ Screens: 4
• Creative Type: Static
◦ Orientation: Landscape
◦ Dimensions: 3840 x 2160
◦ Format: JPEG (RGB)
◦ File Size: min 2 MB/ max 3 MB (96 dpi)
◦ SSPs compatible: Clear Channel
◦ Screens: 4
5.2.3 Digital Billboard/Lift Lobby Screens
• Description: Change Alley Mall/TV Network
• Creative Type: Animated
• Orientation: Landscape
• Dimensions: 1920 x 1080
• Format: MP4 H.264
• Duration: min 10 sec / max 120 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• SSPs compatible: Focus Media
• Screens: 465
5.2.4 MRT
• Description: Thomson East Cost Line
• Creative Type: Animated
◦ Orientation: Portrait
◦ Dimensions: 1080 x 1920
◦ Format: MP4 H.264
◦ File Size: min 5 MB / max 10 MB
◦ Duration: 15 sec
◦ Frame Rate: 25 fps
◦ SSPs compatible: Asiaray
◦ Screens: 48
• Creative Type: Static
◦ Orientation: Portrait
◦ Dimensions: 1080 x 1920
◦ Format: JPEG (RGB)
◦ File Size: 300 KB
◦ SSPs compatible: Asiaray
◦ Screens: 48
5.2.5 Shopping Malls
5.2.5.1 Orchard ION Digital Network
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• Detail:
◦ All animated visual featuring audio must be accompanied by a mute version (no audio)
◦ Creative can’t be directing to another location
• SSPs compatible: JCD
• Screens: 19
5.2.5.2 Jewel Digital Network
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1080 x 1920
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: No audio
• Detail: Creative can’t be directing to another location
• SSPs compatible: JCD
• Screens: 19
5.2.5.3 Raffles City LED
• Creative Type: Animated
• Orientation: Portrait
• Dimensions: 1920 x 3240
• Format: MP4 H.264
• File Size: min 5 MB / max 10 MB
• Duration: 10 sec
• Frame Rate: 25 fps
• Audio: Highest Volume without distortion
• Detail:
◦ FA with image height reduced to 33.33% (1920 x 1080)
◦ All animated visual featuring audio must be accompanied by a mute version (no audio) – 48 kHz, 16 Bit, Stereo
◦ Creative can’t be directing to another location
• SSPs compatible: JCD
• Screens: 1