Campaign activation with MiQ Sigma

We activate your programmatic campaigns
with AI-powered precision.

Intelligent activation with Sigma

Enjoy platform freedom

Our traders find the best DSPs for your campaigns, and instantly activate on them. There are no limits, and no delays.

See instant action

With access to inventory in real time, your campaigns activate faster than direct or manual setups. With less admin, our teams focus on driving your performance.

Feel protected

While tailoring your campaign setups, we also apply consistent and strict rules to your campaigns. This gives you full confidence in quality, control and measurable outcomes.

Trading Agent

We make better, faster campaign decisions

Sigma’s Trading Agent just got smarter. Powered by 3 leading LLMs and monthly data from 40,000+ programmatic campaigns, our traders activate complex campaigns faster and improve your return on ad spend.

Even better? Templates and guardrails make sure your campaigns are consistent, but our traders still have the freedom to adjust bids, frequency caps, exclusions or creative strategy.

Gen-AI Omnichannel Audiences

We create, find and target your perfect audience

Sigma’s Gen-AI Omnichannel Audiences give you access to over 1 million targeting options, and 330,000+ audience segments. That means global coverage across major platforms like Google, YouTube, and Meta.

Plus, it’s powered by 700T+ signals, so our traders can build bespoke audiences based on real watching, browsing, and buying behavior – then activate them everywhere.

“To have a partner that will work with us to constantly reinvent the way in which we're working with data, is incredibly powerful and incredibly valuable. It helps us to stand out to our clients.”

Melanie McDonald, President, Amplifi, dentsu

Discover more sigma features

Plan

Optimize

Start activating your campaigns with Sigma

Start with a clearer path from strategy to activation.
Faster activation powered by AI-assisted recommendations and full trader control.
Consistent targeting across channels.

Book a Demo

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