TV is More Than TV: Latest Trends and Insights

Connected TV has been just that, connected. But now walled gardens are cropping up to make it harder to gather that data you need to reach the right audience across devices. 

What does that mean for the future of TV advertising? That’s what we cover in the final ebook in our ‘TV is more than TV’ series.

Read the ebook, to find out:

• Why CTV walled gardens are emerging and what they’ll mean for marketers
• What your options are when CTV data is not available via DSPs 
• What tech is out there now (and what’s coming) to help you reach and convert the right TV audience