2026 Back-to-School insights
Insights for brands to stand out during back-to-school season in Canada
Canada's back-to-school season is a $4.5 billion market, with over 6+ million K-12 students and 1.5 million university students. But due to economic pressures, parents want to stretch their dollars - and it's reshaping what, where, and how they shop.
- 61% of parents plan to shop early in July
- 81% of parents intend to take multiple shopping trips
- 75% of shoppers are willing to switch to other brands for better deals
- 44% of parents use AI to find products and discover deals at nearby stores
To succeed, brands must plan their campaigns with omnichannel consumer insights, value-focused dynamic creatives and activate competitor conquesting strategies with Canadian retail sales data.
Download our 2026 Back-to-School insights ebook to unpack the latest trends and campaign strategies for brands to stand out in the back to school season.
Ready to dive in further?
Read our latest blog: Sharpen your pencils with dynamic ad creatives, to explore how dynamic creative optimization (DCO) leverages data to deliver highly personalized and relevant ads to users in real-time.
