World Gold Council boosts intent to invest in gold by 7% with MiQ
Discover how our stock market sync and dynamic creative optimization (DCO) helped boost gold investments.

7%

Increase in intent to invest in gold

Gold Agency Reporter Front Benchers Awards 2023

6.1x

CTR uplift

Not your average opportunity

The World Gold Council wanted to drive investments in gold as an asset class by highlighting its stability in a volatile stock market, positioning it as a secure long-term investment. So, they came to us to help activate.

Not your average solutions

We targeted an audience interested in investing and finance, and built a custom API to fetch and store real-time stock market data for campaign activation with multiple dynamic creatives in different markets.

Not your average outcomes

6.1x uplift in CTR
7% increase in intent to invest in gold among exposed users.

“We partnered with MiQ to test, optimize and activate dynamic creatives synced with real-time stock market data. Through continuous campaign optimization, we achieved a 6.1x uplift in CTR and 7% increase in intent to invest in gold during volatile market conditions.”