STIHL’s CTV Spring
Awareness Campaign
STIHL’s CTV Spring
Awareness Campaign
Goal
STIHL Inc., a manufacturer of power tools and equipment, collaborated with MiQ on a campaign to drive awareness of battery-powered outdoor power equipment during the spring 2023 season. Their goal was to tap into their target audience and drive reach.
Solution
MiQ’s Advanced TV solution provided an omnichannel approach to achieve this goal. With a 95% VCR KPI, CTV provided a great opportunity to meet this goal and reach STIHL’s target audience in new ways.
Results
- 98% VCR on CTV; >3.2% over KPI 1.4M CTV impressions
- MiQ ran and tested different creatives across channels including display, OLV, and CTV, with CTV providing the highest video completion rate.
With competitive intelligence, STIHL was able to win share of voice over their competitors. - MiQ’s Advanced TV solution provided an omnichannel approach to achieve this goal. With a 95% VCR KPI, CTV provided a great opportunity to meet this goal and reach STIHL’s target audience in new ways.
Our collaboration with MiQ exceeded benchmarks and we appreciate the omnichannel solutions they brought to the table as we looked to increase our battery equipment awareness during a key STIHL selling season.
