[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article_case_study-uktv-increases-linear-viewship":3},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":21,"is_localised":135,"viewed_lang":399},"Z_znHRsAAEQAmrB0","uktv-increases-linear-viewship","\u002Fcase-study\u002Fuktv-increases-linear-viewship","article_case_study","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=as_HgREAACkAwMJp&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z_znHRsAAEQAmrB0%22%29+%5D%5D",[],"2025-06-26T15:09:23+0000","2026-05-28T10:00:08+0000",[13],"not-your-average-opportunity",[],"en-gl",[17],{"id":18,"type":7,"lang":19,"uid":20},"aLBnJRkAAEcAtWh6","en-gb","driving-sales-uplift-for-dr-squatch",{"title":22,"button_theme":23,"slices":24,"header_headline":312,"header_content":318,"background_image":322,"text_theme":329,"cta_text":330,"cta_link":331,"anchor_to":23,"video":332,"embed_link":23,"client_logo":334,"industry":335,"market":336,"service":181,"sidebanner":337,"navbar_theme":368,"navbar_type":369,"banner_text":23,"banner_theme":23,"hide_contact":135,"simple_footer":135,"content_sub_group":23,"form_override":370,"contact_formid":23,"contact_title":371,"contact_description":372,"contact_cta":23,"url_form_triggers":373,"date":376,"category":181,"featured_image":377,"featured_description":320,"meta_title":380,"meta_description":383,"og_title":386,"og_description":389,"og_image":392,"no_index":135},"UKTV increases its linear viewership by 256% with MiQ’s Advanced TV",null,[25,142,159,234,247],{"variation":26,"version":27,"items":28,"primary":29,"id":140,"slice_type":141,"slice_label":23},"default","initial",[],{"challenge":30,"solution":40,"results":73,"testimonial":96,"author":110,"author_image":111,"sidebar_image":112,"sidebar_mobile_image":121,"sidebar_link":126,"cta_link":137,"cta_label":139},[31,36],{"type":32,"text":33,"spans":34,"direction":35},"heading3","Not your average opportunity",[],"ltr",{"type":37,"text":38,"spans":39,"direction":35},"paragraph","UKTV is a British multi-channel broadcaster across streaming and linear TV. They wanted to increase awareness for their content, while also increasing linear viewership of their latest title, ‘Gemma & Gorka’. So, they came to MiQ.",[],[41,44,47,54,57,62,65,70],{"type":32,"text":42,"spans":43,"direction":35},"Not your average solutions",[],{"type":37,"text":45,"spans":46,"direction":35},"MiQ’s Advanced TV solutions were perfectly placed to help UKTV achieve their goals.",[],{"type":37,"text":48,"spans":49,"direction":35},"Connected Audiences",[50],{"start":51,"end":52,"type":53},0,19,"strong",{"type":37,"text":55,"spans":56,"direction":35},"Our Connected Audiences solution is the most diverse and accurate audience dataset in the market. So, using a postcode scoring system and custom bidding scripts to fuel our geo-contextual strategy, we built custom data sets of various online and offline behaviors to find UKTV’s target audience.",[],{"type":37,"text":58,"spans":59,"direction":35},"TV Intelligence",[60],{"start":51,"end":61,"type":53},15,{"type":37,"text":63,"spans":64,"direction":35},"Leveraging our innovative TV Intelligence solution, we were able to analyze the viewing habits of over 2m connected TV (CTV) devices in the UK. This allowed us to segment every postcode in the UK into ‘heavy’, ‘medium’, ‘light’, and lapsed users. We then targeted the latter.",[],{"type":37,"text":66,"spans":67,"direction":35},"YouTube Channel Recommender",[68],{"start":51,"end":69,"type":53},27,{"type":37,"text":71,"spans":72,"direction":35},"To ensure contextual relevance to this audience, we utilized our unique YouTube Channel Recommender to identify the most relevant channels and videos aligning with ‘Gemma & Gorka’.",[],[74,77,81,84,87,90,93],{"type":32,"text":75,"spans":76,"direction":35},"Not your average outcomes",[],{"type":78,"text":79,"spans":80,"direction":35},"list-item","256% increase in linear TV viewership (Channel W’s most successful linear launch of the year)",[],{"type":78,"text":82,"spans":83,"direction":35},"17% VTR increase above benchmark for 15” Trueview",[],{"type":78,"text":85,"spans":86,"direction":35},"87% VTR increase above benchmark for 30” Trueview",[],{"type":78,"text":88,"spans":89,"direction":35},"88% average play time in seconds vs benchmark",[],{"type":78,"text":91,"spans":92,"direction":35},"38% average view time in seconds vs benchmark",[],{"type":78,"text":94,"spans":95,"direction":35},"134% APM (attention per 1000 impressions) score vs benchmark.",[],[97,100,107],{"type":32,"text":98,"spans":99,"direction":35},"Not your average testimonial",[],{"type":37,"text":101,"spans":102,"direction":35},"“MiQ's Advanced TV strategy transformed our campaign for W’s ‘Gemma and Gorka: Life Behind the Lens’ campaign, achieving outstanding results by seamlessly blending technology and insights. ",[103],{"start":104,"end":105,"type":106},61,100,"em",{"type":37,"text":108,"spans":109,"direction":35},"Their innovative approach elevated our viewership, setting a new benchmark for success in future campaigns.”",[],"Agnieszka Maugeri, Marketing manager - UKTV",{},{"dimensions":113,"alt":23,"copyright":23,"url":116,"id":117,"edit":118},{"width":114,"height":115},837,1600,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaIs8HqTt2nPbZmQC_Tune-in-to-winning-TV-Insights-website-side-ad.png?auto=format%2Ccompress&rect=0%2C0%2C837%2C1600&w=837&h=1600","aIs8HqTt2nPbZmQC",{"x":51,"y":51,"zoom":119,"background":120},1,"transparent",{"dimensions":122,"alt":23,"copyright":23,"url":123,"id":124,"edit":125},{"width":115,"height":114},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaEv9NrNJEFaPX8OC_1200x628-Tune-in-to-winning-TV-Insights-web-mobile.png?auto=format,compress","aEv9NrNJEFaPX8OC",{"x":51,"y":51,"zoom":119,"background":120},{"id":127,"type":128,"tags":129,"lang":15,"slug":130,"first_publication_date":131,"last_publication_date":132,"uid":130,"link_type":133,"key":134,"isBroken":135,"url":136},"aAt-PBoAAEQA3QxO","page_default",[],"tune-in-to-winning-tv-insights","2025-04-29T09:08:04+0000","2026-10-05T14:58:45+0000","Document","34d6c74f-8e4e-4831-9f0e-711010b2954e",false,"\u002Ftune-in-to-winning-tv-insights",{"link_type":138},"Any","Are you ready to activate your winning mode? Get in touch","challenge_content$a02c8457-2602-4e3b-8411-046ab3faadec","challenge_content",{"variation":26,"version":27,"items":143,"primary":144,"id":157,"slice_type":158,"slice_label":23},[],{"anchor_id":23,"top_spacing":145,"bottom_spacing":146,"background_color":147,"eyebrow":23,"heading_text":148,"heading_type":149,"heading_size":145,"heading_width":150,"description":151,"cta":156},"Large","None","white",[],"tungsten","Full",[152],{"type":153,"text":154,"spans":155},"heading4","Explore the solutions that work for you best",[],[],"title$45de795d-eff0-47b2-a40b-e9d92ac77596","title",{"variation":160,"version":27,"items":161,"primary":231,"id":232,"slice_type":233,"slice_label":23},"headlineAndCardLink",[162,180,197,214],{"title":163,"image":164,"theme":171,"related_page":172,"link":23},"High Impact branding",{"dimensions":165,"alt":23,"copyright":23,"url":168,"id":169,"edit":170},{"width":166,"height":167},315,232,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F8452bfbb-1529-4dbb-8d5e-76daf978380e_image+71.png?auto=format,compress","ZFtypxEAACMAvcZA",{"x":51,"y":51,"zoom":119,"background":120},"pink",{"id":173,"type":128,"tags":174,"lang":15,"slug":175,"first_publication_date":176,"last_publication_date":177,"uid":175,"link_type":133,"key":178,"isBroken":135,"url":179},"Zxf7VxoAAEkAxwV2",[],"high-impact-branding","2024-10-22T20:40:10+0000","2026-10-08T08:24:48+0000","25e580df-a904-4297-8f64-da417cbf2606","\u002Fhigh-impact-branding",{"title":181,"image":182,"theme":189,"related_page":190,"link":23},"Advanced TV",{"dimensions":183,"alt":23,"copyright":23,"url":186,"id":187,"edit":188},{"width":184,"height":185},355,271,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F2e517e39-f45e-4c74-a1dc-e9630b06659b_image+69.png?auto=format,compress","ZFtypxEAACMAvcY6",{"x":51,"y":51,"zoom":119,"background":120},"orange",{"id":191,"type":128,"tags":192,"lang":15,"slug":193,"first_publication_date":194,"last_publication_date":177,"uid":193,"link_type":133,"key":195,"isBroken":135,"url":196},"ZxfzQRoAAEEAxvVF",[],"advanced-tv","2024-10-22T20:41:28+0000","7a5dc096-4596-4ec3-b297-d4f35395b719","\u002Fadvanced-tv",{"title":198,"image":199,"theme":205,"related_page":206,"link":23},"Time and Place",{"dimensions":200,"alt":23,"copyright":23,"url":202,"id":203,"edit":204},{"width":166,"height":201},276,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F2b347417-6516-426b-b752-39c7c259fdb2_image+70.png?auto=format,compress","ZFtypxEAACMAvcY_",{"x":51,"y":51,"zoom":119,"background":120},"red",{"id":207,"type":128,"tags":208,"lang":15,"slug":209,"first_publication_date":210,"last_publication_date":211,"uid":209,"link_type":133,"key":212,"isBroken":135,"url":213},"Zxf6_BoAAEgAxwS6",[],"time-and-place","2024-10-22T20:40:15+0000","2026-10-08T08:24:49+0000","84f49ebb-4492-48ac-882b-9cb4af8dadad","\u002Ftime-and-place",{"title":215,"image":216,"theme":189,"related_page":223,"link":23},"Performance",{"dimensions":217,"alt":23,"copyright":23,"url":220,"id":221,"edit":222},{"width":218,"height":219},572,445,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZr-rVkaF0TcGJAnN_Performance_Social_noBGcopy.png?auto=format,compress","Zr-rVkaF0TcGJAnN",{"x":51,"y":51,"zoom":119,"background":120},{"id":224,"type":128,"tags":225,"lang":15,"slug":226,"first_publication_date":227,"last_publication_date":228,"uid":226,"link_type":133,"key":229,"isBroken":135,"url":230},"Zxf7KBoAAEwAxwUT",[],"performance","2024-10-22T20:40:13+0000","2026-10-08T08:24:56+0000","99fc7e59-252a-49f8-89db-9e6bb6952bbd","\u002Fperformance",{"anchor_id":23},"grid$b5124778-f10a-46bf-8582-dac8d90739c6","grid",{"variation":26,"version":27,"items":235,"primary":236,"id":246,"slice_type":158,"slice_label":23},[],{"anchor_id":23,"top_spacing":145,"bottom_spacing":237,"background_color":147,"eyebrow":23,"heading_text":238,"heading_type":242,"heading_size":243,"heading_width":150,"description":244,"cta":245},"Medium",[239],{"type":37,"text":240,"spans":241,"direction":35},"Discover more winning case studies.",[],"niveau","Small",[],[],"title$4ca7667a-ea68-4952-beb1-4f2eb9c87948",{"variation":248,"version":27,"items":249,"primary":307,"id":311,"slice_type":233,"slice_label":23},"flexCardsGrid",[250,271,289],{"image":251,"image_size":23,"title":258,"text":262,"cta_link":266},{"dimensions":252,"alt":23,"copyright":23,"url":255,"id":256,"edit":257},{"width":253,"height":254},840,720,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fc2cbaeba-5dc3-405e-9646-a0d8606d9547_Reaching-B2B-customers.png?auto=format,compress","ZdYBYxEAACsA4Irv",{"x":51,"y":51,"zoom":119,"background":120},[259],{"type":37,"text":260,"spans":261,"direction":35},"ADVANCED TV",[],[263],{"type":37,"text":264,"spans":265,"direction":35},"Discover how we helped Spectrum Reach extend its linear TV campaign via connected TV (CTV) and digital media.",[],{"link_type":267,"key":268,"url":269,"text":270},"Web","4c4e1b8c-35f4-4a69-adb6-7a801a27e63f","https:\u002F\u002Fwww.wearemiq.com\u002Fcase-study\u002Freaching-b2b-customers","Learn more",{"image":272,"image_size":23,"title":279,"text":282,"cta_link":286},{"dimensions":273,"alt":23,"copyright":23,"url":276,"id":277,"edit":278},{"width":274,"height":275},630,540,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZqOr6x5LeNNTxhr0_CS-IN-Zee5-thumb.png?auto=format,compress","ZqOr6x5LeNNTxhr0",{"x":51,"y":51,"zoom":119,"background":120},[280],{"type":37,"text":260,"spans":281,"direction":35},[],[283],{"type":37,"text":284,"spans":285,"direction":35},"How Zee5’s impressions soared to 7.8m in two months with Advanced TV",[],{"link_type":267,"key":287,"url":288,"text":270},"b02a4e8d-b1c3-414f-900e-182b4db4d5cf","https:\u002F\u002Fwww.wearemiq.com\u002Fcase-study\u002Fzee5-boosts-its-viewership-in-the-us-with-miq-advanced-tv",{"image":290,"image_size":23,"title":297,"text":300,"cta_link":304},{"dimensions":291,"alt":23,"copyright":23,"url":294,"id":295,"edit":296},{"width":292,"height":293},420,364,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fe8d3633a-ae96-4f36-a477-38f722dfade7_STIHL-thumb-sq.png?auto=format%2Ccompress&rect=0%2C0%2C420%2C364&w=420&h=364","ZeYOtxIAAC0AUyBd",{"x":51,"y":51,"zoom":119,"background":120},[298],{"type":37,"text":260,"spans":299,"direction":35},[],[301],{"type":37,"text":302,"spans":303,"direction":35},"See how our Advanced TV solution helped this manufacturing company power through their KPIs.",[],{"link_type":267,"key":305,"url":306,"text":270},"3e54e10f-4f24-4aaf-b468-3b316345a367","https:\u002F\u002Fwww.wearemiq.com\u002Fcase-study\u002Fstihl-leverages-ctv-for-spring-awareness-campaign",{"anchor_id":23,"top_spacing":237,"bottom_spacing":145,"card_layout":308,"items_in_row":309,"cta":310,"background_color":23,"accent_title":23},"horizontal","3",{"link_type":138},"grid$b908eaea-2bca-4be0-b42d-5b40f53f545d",[313],{"type":314,"text":22,"spans":315,"direction":35},"heading1",[316],{"start":51,"end":317,"type":53},67,[319],{"type":37,"text":320,"spans":321,"direction":35},"Discover how we increased awareness and viewership for UKTV’s new title.",[],{"dimensions":323,"alt":23,"copyright":23,"url":326,"id":327,"edit":328},{"width":324,"height":325},1440,665,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaAn__PIqRLdaBkJL_UKTV.jpg?auto=format,compress","aAn__PIqRLdaBkJL",{"x":51,"y":51,"zoom":119,"background":120},"light","Read More Below",{"link_type":138},{"link_type":333},"Media",{},"Entertaniment","UK",[338,348,358],{"title":339,"image":343,"description":344},[340],{"type":32,"text":341,"spans":342,"direction":35},"88%",[],{},[345],{"type":37,"text":346,"spans":347,"direction":35},"Average play time increase above benchmark",[],{"title":349,"image":353,"description":354},[350],{"type":32,"text":351,"spans":352,"direction":35},"3,755",[],{},[355],{"type":37,"text":356,"spans":357,"direction":35},"APM score",[],{"title":359,"image":363,"description":364},[360],{"type":32,"text":361,"spans":362,"direction":35},"87%",[],{},[365],{"type":37,"text":366,"spans":367,"direction":35},"VTR increase above benchmark",[],"gradient-light","full",{"link_type":133},[],[],[374],{"trigger":23,"form":375},{"link_type":133},"2024-01-30",{"dimensions":378,"alt":23,"copyright":23,"url":326,"id":327,"edit":379},{"width":324,"height":325},{"x":51,"y":51,"zoom":119,"background":120},[381],{"type":37,"text":22,"spans":382,"direction":35},[],[384],{"type":37,"text":320,"spans":385,"direction":35},[],[387],{"type":37,"text":22,"spans":388,"direction":35},[],[390],{"type":37,"text":320,"spans":391,"direction":35},[],{"dimensions":393,"alt":23,"copyright":23,"url":396,"id":327,"edit":397},{"width":394,"height":395},1200,627,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaAn__PIqRLdaBkJL_UKTV.jpg?auto=format%2Ccompress&rect=84%2C0%2C1273%2C665&w=1200&h=627",{"x":398,"y":51,"zoom":119,"background":120},84,"en-ca"]